Digital Marketing Specialist

Company Description ACHIVIA supports personal growth and career development by guiding students to some of the world's most renowned universities. The organization provides individualized educational consulting tailored to the unique goals, interests, and needs of students across the Indian sub-continent. Its mission is to motivate, guide, and mentor students so they can pursue education and career paths with confidence and strong skills. ACHIVIA offers a comprehensive range of services, including program selection, application support, visa counseling, scholarship guidance, and accommodation assistance. These services are designed to align students with universities whose philosophy, requirements, and resources best match their aspirations.
Role Description The Digital Marketing Specialist role at ACHIVIA is a full-time, on-site position based in Bhubaneswar. The specialist will plan, execute, and optimize digital marketing campaigns to increase brand awareness and generate qualified leads from prospective students. Daily responsibilities include managing social media channels, creating and scheduling content, monitoring engagement, and responding to inquiries in a professional manner. The role also involves overseeing online advertising initiatives, tracking campaign performance through web analytics tools, and preparing reports with insights and recommendations. Collaboration with counseling and operations teams to ensure consistent messaging and support for promotional events, webinars, and student outreach activities is a key part of this position.
Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple channels.
• Candidates should possess skills in Social Media Marketing, including content creation, community management, and platform-specific optimization.
• Candidates should possess skills in Web Analytics, including tracking, interpreting data, and using insights to improve campaign performance.
• Candidates should possess excellent Communication skills, both written and verbal, for creating clear messages and engaging with students and partners.
• Experience with SEO/SEM, email marketing, and marketing automation tools is highly beneficial.
• Familiarity with the education consulting sector or student recruitment for overseas education is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work collaboratively in a team, manage multiple projects, and maintain attention to detail in a fast-paced environment.