Digital Marketing Specialist

Company Description:

AxlrData is a Creative and Tech studio. We are pioneers in business transformation. Unlike other firms, we don't just solve problems; we reimagine them. Our solutions span across Content creation, Performance Marketing, SEO, UX/UI Design, Video Production, Photography, Technology Services, Product Development, and Brand Building.

What sets us apart is our deep integration into our clients teams. We don't just collaborate; we think, brainstorm, and solve problems alongside you. Our expertise in business language and strategy ensures that every solution is not only impactful but also seamlessly integrated into your operations.

At AxlrData, we understand that brand experience is paramount. It's not just about creating impressions; it's about crafting memorable, measurable customer experiences that drive lasting preferences and performance.

Role Description:

We are seeking a skilled and experienced Facebook Ads Specialist to join our team. This role requires a professional with a strong background in managing and optimizing Facebook advertising campaigns. The successful candidate will be responsible for developing ad strategies, analyzing campaign performance, implementing A/B testing, and driving maximum ROI.

Key Responsibilities:

• Develop and implement digital marketing campaigns across Facebook and Instagram.
• Analyze campaign performance and make data-driven decisions to optimize campaigns and improve ROI.
• Manage budgets and provide regular reporting to stakeholders.
• Work closely with internal teams, including the creative team, to ensure campaign success and meet business objectives.
• Continuously test and optimize campaigns to improve performance and increase conversions.
• Collaborate with creative teams to develop high-quality ad creatives and landing pages.
• Build and maintain relationships with clients and stakeholders to ensure satisfaction and retention.
• Monitor and stay informed of industry developments, emerging technologies, and new advertising platforms to ensure that campaigns remain innovative and relevant.
• Manage conversion tags from different platforms using Google Tag Manager and setup events.
• Knowledge and experience on Zapier, GTM, Google Analytic.
• Work on organic growth by identifying and executing SEO opportunities for short, medium, and long-term results.

Qualifications:

• Proficient in Facebook Ads Manager and Business Manager.
• At least 3 years of experience in creating, managing, and optimizing Facebook ad campaigns.
• Proficiency in all aspects of Facebook Ads Manager, including advanced targeting, retargeting, and A/B testing methodologies.
• Exceptional analytical skills, with proficiency in data analysis tools such as Facebook Analytics, and a history of making data-driven decisions to continually enhance campaign performance.
• Thorough knowledge of Meta & Google ads, including their algorithms.
• In-depth knowledge of Google Analytics and other analytical tools.
• Familiarity with digital marketing trends, SEO, and content marketing strategies.
• Excellent communication skills.
• Proficient in MS Excel, Google Sheets, and other relevant tools.
• Experience with other aspects of digital marketing, such as email marketing and influencer marketing, is a plus.

How to Apply:

Send us your resume, and examples of successful campaigns to [Confidential Information], [HIDDEN TEXT] If your profile matches our needs, we will send you a link to schedule an online meeting to discuss the role in detail.