Digital Marketing Specialist

About the Role:

We're looking for a Digital Marketing Specialist with 34 years of experience in executing high-performing digital campaigns and managing agency deliverables.

The ideal candidate should be from a real estate background and be well-versed in performance marketing, brand awareness initiatives, and coordinating the creation of marketing collaterals such as brochures, creatives, and videos.

About Nestcon:

Nestcon is a legacy brand with 27 years dedicated to quality and a forward-thinking construction company committed to quality, integrity, safety, innovation, collaboration, and sustainable development. We deliver complex construction projects by combining technical excellence with strong ethical practices, advanced technologies, and a people-first culture.

Key Responsibilities:

Plan, execute, and optimise performance marketing campaigns across Google, Meta, and other digital platforms to drive quality leads and conversions.

Ability to manage social media campaigns: LinkedIn, YouTube Reels, and Instagram branding.

Conceptualise and manage brand awareness campaigns to strengthen visibility, engagement, and recall across digital channels.

Coordinate with external agencies for creative production, campaign management, SEO, and paid media.

Oversee the design and production of brochures, flyers, banners, and other marketing materials to ensure brand consistency.

Collaborate with internal teams (design, content, and product) to maintain unified brand messaging across all campaigns.

Monitor, analyse, and report campaign performance using analytics tools; recommend data-driven optimisations.

Support email, WhatsApp, and remarketing initiatives to nurture and re-engage audiences.

Stay up to date with emerging trends and best practices in digital marketing and brand communication.

Requirements:

Bachelor's degree in marketing, business, communications, or a related field.

34 years of hands-on experience in digital marketing, including performance and brand campaigns.

Strong understanding of Google Ads, Meta Ads, and campaign analytics tools.

Experience managing digital marketing agencies and ensuring timely, high-quality deliverables.

Ability to coordinate creative and collateral production (brochures, videos, digital creatives).

Excellent analytical, organisational, and communication skills.