Creaform Engineering Crank are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for SEO and digital acquisition and will be responsible for the growth of our inbound marketing program. You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset of growth. You will be tech-savvy and intuitive with great ideas to reinforce our paid and organic marketing campaigns.
Responsibilities
- Setup, management and optimization of SEM and social ad programs on channels such as Google AdWords, Facebook, LinkedIn, YouTube and Native Advertising
- Complete post-campaign performance analysis and identify new paid media opportunities
- Brainstorm new and creative growth strategies to increase SEO and SEM traffic including backlink outreach and website updates (including implementation)
- Complete keyword research and implement website optimizations based on new keywords
- Regular campaign optimization and reporting on campaign KPIs and ROI
- Identify areas of improvement for performance, process, ad ops, and/or technological efficiencies by staying atop the latest industry news and trends, including the newest ad formats, bidding methodologies, and beta programs
- Other related duties, as required
Requirements
- Thorough understanding and experience in all facets of digital marketing and search engine/social media marketing is required to be successful in this role.
- 5+ years of experience in digital ad campaign strategy and management.
- Demonstrated experience with Google Analytics and Google Tag Manager (GTM).
- Knowledge of Google Marketing Platform products - YouTube Advertising and Google Ads, and Performance Max.
- Knowledge of Facebook Business Manager and LinkedIn Advertising.
- Ability to look at data/numbers to see trends and make recommendations.
- Excellent communication and interpersonal skills
Bonus marks
- Knowledge of Google Looker Studio (formerly Data Studio)
- Facebook Blueprint certified
- Google Ads and Analytics certified
- Google Marketing Platform Certified
- Sitecore CMS and XM Cloud Portal experience
- Pardot experience
Why Creaform Engineering - Crank
If you're ambitious and outgoing, like to work hard and play hard, and want to be part of a business with huge ambitions but be treated like a member of the family, then this role is for you.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.
