Digital Marketing Specialist

Key Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Design, implement, and manage campaigns across social media, email, search engines, and display advertising.
• Content Creation and Management: Produce high-quality content for websites, blogs, social media, and other digital platforms. Ensure alignment with brand voice and SEO optimization.
• Social Media Management: Oversee social media profiles, schedule posts, engage with followers, analyze performance metrics, and respond to comments/messages professionally.
• SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and manage paid search campaigns to drive traffic and conversions.
• Analytics and Reporting: Track and analyze campaign performance using tools like Google Analytics, generate reports, and provide actionable insights for optimization.
• Collaborate with Teams: Work closely with sales, design, and product teams to align marketing strategies with business objectives. Participate in strategic planning and brainstorming sessions.
• Stay Updated with Trends: Keep up with the latest digital marketing trends and propose new strategies to maintain a competitive edge.
• Budget Management: Manage digital marketing budgets effectively to maximize ROI.

Desired Candidate Profile:

• Proven experience as a Digital Marketing Specialist or similar role with successful campaign execution.
• Proficiency in digital marketing tools: Google Ads, Google Analytics, SEO tools, social media management platforms.
• Exceptional written and verbal communication skills.
• Strong collaborative and teamwork abilities, with a positive attitude.
• Analytical mindset to evaluate campaign performance and optimize results.