Digital Marketing Specialist

Company Description

TAG Institute is dedicated to providing premium quality education in Sound Engineering and Audio Production at an affordable cost. Founded by passionate audio professionals, the institute focuses on bridging the gap between subpar education standards and excessive academic fees in audio education. TAG delivers practical and interactive learning experiences through world-class facilities and studios. The institute prepares students with up-to-date industry knowledge and essential skills in a fun and engaging environment.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist based in Mumbai. The Digital Marketing Specialist will be responsible for developing and executing effective digital marketing strategies, managing social media platforms, analyzing web traffic data, and enhancing online marketing campaigns. The role also involves creating engaging content, ensuring brand consistency, and supporting communication initiatives to increase the organization's digital presence.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Web Analytics
• Detailed understanding of Google ADS, Meta Ad network and others for performance marketing
• Experience in creating and managing Social Media Marketing strategies
• Strong written and verbal Communication skills
• Understanding of content creation, audience engagement, and digital trends
• Ability to analyze campaign performance and optimize strategies for better results
• Bachelor's degree in Marketing, Communications, or related field
• Relevant experience in digital marketing within the education or media sector is a plus

Salary

• 4.8 - 6.0 lakhs per annum based on experience