True Care Beauty Pvt. Ltd. Mumbai (On-site) | Full-time
We are looking out for a digital marketing specialist who has experience working with a D2C skincare/cosmetic brand. You'll be working closely with the marketing and graphics team to grow our brand reach across the e-commerce websites(amazon,flipkart,myntra,etc), social media platforms (Instagram,facebook,youtube,etc), Reaching out to influencers for collaborations.
Location- Mumbai
Key responsibilities
- Performance & Growth
- Plan, launch, and optimize campaigns on Meta, Google/YouTube, Shopping, Discovery; expand to Amazon Ads.
- Run a UGC/influencer pipeline (briefs, seeding, whitelisting, usage rights). Coordinate shoots for ads/PDPs.
- Plan the content calendar (IG/YouTube/Shorts/Blogs), ensure brand and claims compliance.
- Organic & SEO
- Marketplaces
- Coordinate Amazon listings (A+ content, reviews, deals/Promotions), track buy box and rankings.
- Analytics & Reporting
KPIs you'll own
- ROAS / CAC, MER, Revenue growth, AOV, CVR
- Repeat purchase rate, Email/SMS revenue %, LTV
- Organic traffic & rankings, Amazon share & ratings
Must-have qualifications
- 13 years in performance + lifecycle for D2C (beauty and skincare).
- Proven Meta & Google Ads chops
Good to have
- Basic graphics or creative direction experience.
- Experience with affiliate programs and community building (Discord/WhatsApp).
- Stand up creator pipeline: 2030 UGC assets/month with clear usage rights & whitelisting.
