Digital Marketing Specialist

Designation: Integrated Digital Marketing Specialist (India & South Asia Enterprise)

Location: Bengaluru

Timings:

About the role:

In this role, you will work collaboratively across a matrixed environment to build customer

journeys that integrate our digital touchpoints to drive engagement, adoption and pipeline.

What you'll be doing:

Execute integrated digital marketing strategies: Support key stakeholders and

implement comprehensive digital marketing plans that encompass various channels such

as web, email marketing, social media marketing, paid/earned media & others

Pro-active and regular engagement with stakeholders, to keep them informed of

campaign status and performance for on-going campaigns, and actively seek to

participate in discussions for upcoming plans/activities

Collaborate with cross-functional teams: Work closely with internal teams including

campaign marketing, demand marketing, PR, account managers, IBDs, and the creative

team to ensure alignment and integration of digital marketing initiatives with overall

business objectives

Create and manage social media content, implement social media strategies to grow

and engage our audience across various platforms. Monitor social media channels,

respond to customer inquiries, and manage online reputation.

End to end operational excellence for campaigns owned/earned/paid - from execution

to all necessary documentation in a timely manner. Assist with regional reporting,

including the development, standardization, and maintenance of reporting templates,

dashboards, and best-practice guidelines to ensure consistent, accurate, and timely

reporting across the region

Track and analyze campaign performance: Work with internal functions (Eg, RAT, cross

functional DMO teams), utilize various analytics tools to monitor and analyze key performance indicators (KPIs) for digital marketing campaigns. Provide regular reports and insights to our stakeholders, identifying areas for improvement and optimization.

Collaborate with agencies (both internal stakeholders and external agencies) to execute

digital marketing campaigns effectively. Monitor performance, provide feedback, and

optimize budgets for maximum ROI.

AI adoption and automation: Leverage the use of AI-powered marketing and

productivity tools, increase AI adoption, automate and streamline workflows, and

measurably improve efficiency and speed to market.

What we need to see:

At least 7+ years of strong experience in integrated digital marketing, with hands-on

execution across multiple channels such as paid media, social, content, email, web, and

analytics

Excellent operational and project management, including the ability to manage diverse

projects and multiple priorities under aggressive timelines and expectations

Proactive use of AI tools and technologies to accelerate and automate work, enhance

marketing effectiveness, and drive innovation in customer engagement.

Data driven mindset with good problem-solving skills and up for a challenge, to achieve

successful outcomes in a matrixed global organization

A good attitude, enthusiasm, and eagerness to learn

A strong work ethic and not afraid to get stuck into tasks

Good professionalism and judgment

Strong ability to effectively work under tight deadlines and lead projects independently

Resourcefulness in solving problem

Excellent people skills and an upbeat and enthusiastic attitude

Strong organizational skills and keen attention to detail

Strong communication and writing skills