Digital Marketing Specialist

Specbee (www.specbee.com) is a leading digital solutions company known for building enterprise-grade web CMS solutions for clients like Georgia Tech, The Michael J. Fox Foundation, Curtis-Wright, and Dr.Reddy's with deep expertise in Drupal, UI/UX, SEO, and content management.

About the Role

We are looking for a highly skilled Digital Marketing Specialist to take full ownership of strategizing, executing, and optimizing marketing initiatives for both our organization and our clients. This is an individual contributor role, ideal for someone who enjoys being hands-on with campaigns, diving deep into SEO and analytics, and directly driving measurable results.

• 4+ years of proven, hands-on experience in digital marketing - SEO, Analytics & Reporting, Content marketing, Social Media Strategy, AEO, GEO, AI-assisted marketing, and paid ads.
• Proven experience managing SEO campaigns for the US market.
• Strong practical expertise with Technical SEO, SEO tools(SEMrush, Ahrefs, Moz, Screaming Frog).
• Solid knowledge of Google Ads, Social Media Ads, Google Tag Manager, and Search Console.
• Experience executing campaigns using marketing automation platforms (HubSpot, Salesforce, Marketo, etc.) is a plus.
• Strong analytical mindset with the ability to interpret data and make real-time decisions.
• Excellent communication skills for working with clients and internal stakeholders.
• Self-driven, detail-oriented, and comfortable managing multiple campaigns/projects independently.
• Familiarity with Drupal would be an advantage.

Strategy & Planning

• Plan, develop, and implement marketing strategies end-to-end across SEO, paid media (PPC), and content-driven campaigns.
• Stay ahead of emerging digital marketing and AI trends, bringing innovative ideas to the team.
• Collaborate with marketing, design, and sales teams to align efforts while retaining direct execution responsibility.

Execution & Campaign Management

• Personally manage SEO activities including audits, keyword research, content optimization, link-building, and technical SEO.
• Plan, set up, and run Google and LinkedIn Ads campaigns, owning everything from keyword strategy to creative testing and budget optimization.
• Create and manage landing pages, marketing automation workflows, and lead nurturing campaigns.
• Implement AEO (Answer Engine Optimization) / GEO(Generative Engine Optimization) strategies to increase visibility on AI platforms.

Analytics & Optimization

• Independently monitor and analyze campaign performance using Google Analytics, Search Console, and reporting dashboards.
• Use advanced SEO tools like SEMrush, Ahrefs, Moz, and Screaming Frog to perform audits, track performance, and optimize strategies.
• Measure key performance indicators (KPIs), produce clear, actionable reports and continuously refine campaigns to maximize ROI.

Client-Facing Engagement

• Work directly with clients to design and implement marketing strategies that fit their goals.
• Able to align availability with US team hours when required.
• Present campaign outcomes, share insights, and recommend data-backed improvements.