Job Description: Digital Marketing Specialist
Company: Gopalan Enterprises
Location: Bangalore
Experience: 45 Years (flexible based on expertise)
Role Summary
Gopalan Enterprises is looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple platforms. The role focuses on driving brand visibility, lead generation, and customer engagement for real estate, retail, malls, and allied businesses.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms
- Manage SEO, SEM, paid ads, social media marketing, and website performance
- Generate and track leads, conversions, and ROI through analytics
- Manage content calendars, creatives, and campaign messaging
- Coordinate with internal teams and external agencies
- Monitor trends, competitors, and digital innovations
- Prepare performance reports and optimization insights
Required Skills & Experience
- Proven experience in digital marketing and lead generation
- Strong knowledge of Google Ads, Meta Ads, SEO, Analytics
- Experience in Real Estate / Retail / Commercial projects preferred
- Hands-on with marketing tools, CRM, and analytics dashboards
- Strong communication and stakeholder management skills
Preferred Qualifications
- Certification in Digital Marketing / Google / Meta Ads
- Experience handling multi-brand or multi-location campaigns
