We're expanding fast in the US market and are looking for a Digital Marketing Manager who can turn our GTM engine into a predictable, scalable pipeline machine.
If you love building 01, thrive on experimentation, and get energy from seeing campaigns turn into revenue, you'll feel right at home.
Mission of the Role -
Own the entire demand generation charter for HyperStart and generate qualified pipelines for the US Mid-Market & SMB segments. Build predictable, multi-channel growth loops across paid, organic, and ABM motions.
This is a hands-on role for someone who has built early-stage US GTM motion. You will execute, measure, optimize, and scale.
What You'll Own -
1. Pipeline
- Build and deliver a predictable monthly & quarterly qualified pipeline target.
- Own full-funnel conversion metrics - MQL SQL Demo Opportunity Won.
2. Channel Strategy - Plan, execute & optimize multi-channel demand programs across:
- ABM campaigns (Apollo, LinkedIn, HubSpot workflows)
- Events & Webinars
- Paid Ads (LinkedIn, Google Search/Display)
- Email Marketing
- Podcasts
- Community marketing or Partnerships
3. Performance & Reporting
- Track campaign ROI, CPL, CAC, CTR, pipeline per channel, demo-to-win rates.
- Build attribution models (first-touch, multi-touch) for pipeline clarity.
- Own weekly growth reviews: channels, experiments, impact, learning loops.
What You'll Do -
- Design and run ABM programs for US MM & SMB ICPs (Legal Ops, RevOps, GC, CLO teams).
- Build experiments across landing pages, ad creatives, email sequences, retargeting cohorts.
- Drive product launch GTM motions (positioning, messaging, landing pages, distribution).
- Partner with Sales to improve intent routing, demo readiness, and SQL quality.
- Work closely with Content to produce thought leadership, case studies, and webinar hooks.
- Manage budgets across paid programs and optimize for ROI, not spend.
- Own MarTech stack (HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, SEMRush/Ahrefs, Mutiny/Unbounce, etc.).
You're a Great Fit If You Have -
- 36 years of hands-on Demand Gen / Digital Marketing experience.
- US market experience (MM + SMB) - this is non-negotiable.
- Proven ability to generate pipeline, not just leads.
- Strong analytical mindset with ability to own performance dashboards.
- Built or contributed to a 01 GTM motion in an early-stage B2B SaaS product.
- Experience driving product launches (new features, new modules, new ICPs).
- Experience running at least 3 of the following:
- 1. Paid Ads (Google, LinkedIn)
- 2. ABM
- 3. Webinars & Events
- 4. Podcasts / Sponsored content
Good to Have -
- Experience with legal tech, workflow automation, CLM, or sales tech ecosystems.
- Experience in B2B PLG environments.
- Strong copywriting + creative instincts for ad iterations.
- Familiarity with attribution models.
Why This Role Matters -
You will be the engine that fuels our US GTM. Every experiment you ship will directly impact revenue. You'll work closely with founders, product, and sales to shape the next 5 years of HyperStart's growth.
