Role overview:-
This role owns the corporate website and key digital channels to strengthen brand presence, support demand generation, and communicate IT services, solutions, and thought leadership to enterprise audiences. A critical focus of this role is leading the company's social media strategy and managing agency partnerships to maximize brand impact and campaign effectiveness.
Key responsibilities:-
- Lead the strategy, execution, and performance measurement for the company's social media presence (primarily LinkedIn, X, YouTube), ensuring messaging consistency, brand authority, and engagement with B2B audiences.
- Manage relationships with digital, creative, and media agencies, ensuring deliverables align with brand, compliance, and business objectives.
- Oversee the corporate website and solution microsites, ensuring content is accurate, up to date, and aligned with IT services offerings, case studies, and partner narratives.
- Collaborate with business, sales, and practice leaders to translate services, solutions, and capabilities into clear, compelling web pages and landing experiences for B2B decision-makers.
- Own on-page and technical SEO for priority services, industries, and geographies to drive organic traffic, inquiries, and RFP interest.
- Partner with design, martech, and IT teams to improve site UX, navigation, page performance, accessibility, and security in line with corporate standards.
- Plan and execute digital campaigns (organic and paid) across search and social to amplify launches, events, webinars, and thought leadership assets.
- Build and optimize campaign and ABM landing pages, tracking lead forms and user journeys in analytics and CRM.
- Manage analytics and dashboards for website, campaigns, and social; track KPIs such as traffic, engagement, MQLs, and influenced pipeline, and share insights with stakeholders.
- Brief, review, and edit content and creative for web pages, banners, and social posts, ensuring clarity and impact for senior IT and business stakeholders.
Skills and experience:-
- 7+years of experience in website management and digital marketing, preferably in IT services, SaaS, or B2B technology.
- Demonstrated expertise in social media strategy and execution for B2B brands, with a track record of growing engagement and influence.
- Strong experience managing agency relationships, including briefing, evaluating, and optimizing agency output.
- Hands-on experience with enterprise CMS platforms (e.g., WordPress, Sitecore, Drupal or similar) and working with dev/IT teams.
- Solid understanding of SEO, web analytics, and tags, including tools such as Google Analytics, Google Tag Manager, and Search Console.
- Experience with B2B paid media on platforms like Google Ads and LinkedIn Campaign Manager, including campaign setup and reporting.
- Comfort working with content calendars and social media tools for B2B audiences, with an eye for brand-safe, professional communication.
- Strong stakeholder management, prioritization, and project management skills in a matrixed corporate environment.
Nice to have:-
- Experience integrating websites with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
- Familiarity with event and webinar landing pages, registration flows, and post-event nurture journeys.
- Basic design skills using Canva or Adobe tools to adapt web and social creatives when needed.
