Key Responsibilities
1. Digital & Social Media Management
- Own social media strategy and execution for:
- Plastics For Change brand channels
- Leadership / founder profiles (LinkedIn-focused)
- Define content pillars, tone of voice, and platform strategies
- Translate leadership insights, field stories, certifications, and partnerships into compelling digital narratives
- Manage content calendars, publishing, community engagement, and analytics
- Ensure sensitivity, authenticity, and credibility in all storytelling
2. Public Relations & Media Management
- Drive in-house PR strategy and execution
- Build and manage relationships with journalists, editors, and publications
- Draft and pitch press releases, opinion pieces, and impact stories
- Secure earned media across sustainability, CSR, business, and packaging domains
- Coordinate interviews and thought leadership placements for leadership
- Track and report PR outcomes and media impact
3. Influencer & Thought-Leader Partnerships
- Identify, onboard, and manage influencers and industry voices aligned with sustainability and impact
- Design influencer campaigns with clear objectives and ethical guidelines
- Manage briefs, timelines, approvals, and performance tracking
- Build long-term influencer partnerships rather than one-off activations
4. Campaign & Growth Marketing
- Plan and execute integrated digital campaigns for webinars, certifications, raw material offerings, and partnerships
- Coordinate newsletter campaigns
- Track leads, engagement, and campaign performance
- Support sales teams with targeted digital lead generation initiatives
5. Event, Webinar & Brand Visibility
- Lead digital amplification for exhibitions, trade shows, and industry events
- Manage webinar promotions, registrations, and post-event follow-ups
- Coordinate content capture and PR visibility around events
6. Brand Governance & Vendor Management
- Own brand voice, digital guidelines, and storytelling standards
- Manage designers, videographers, freelancers, and agencies
- Review and approve all digital and PR assets
- Ensure brand consistency across platforms and partners
Qualifications & Experience
- Bachelor's degree in marketing, Communications, PR, or related fields
- 46 years of hands-on experience in digital marketing, social media, PR, or brand roles
- Demonstrated experience managing both strategy and execution
- Strong writing, editing, and storytelling skills
- Exposure to sustainability or purpose-led brands is a strong advantage
