A Digital Marketing Manager develops, implements, and manages comprehensive online marketing strategies to increase brand awareness, drive website traffic, and generate leads . They oversee SEO/SEM, social media, email campaigns, and paid advertising (PPC) while analyzing performance metrics (KPIs) to optimize ROI. Key responsibilities include managing budgets, collaborating with content/design teams, and staying updated on industry trends to boost digital growth.
Key Responsibilities
- Strategy Execution: Plan and execute all digital marketing, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Performance Analysis: Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs)
- Content SEO: Develop content strategies, optimize web content for SEO, and manage the website's online presence.
- Paid Campaigns: Manage PPC advertising, including Google Ads and social media ads.
- Team Leadership: Lead and collaborate with internal teams (design, content, sales) and external vendors.
- Trend Monitoring: Identify trends and insights to optimize spend and performance.
This job is provided by Shine.com
