Digital Marketing Manager

Key Responsibilities:

Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms

Drive measurable growth in leads, conversions, and revenue through performance channels

Conduct A/B testing on creatives, landing pages, audiences, and ad copies

Monitor daily budgets, bids, ROAS, CPL, CPA, and conversion metrics

Analyze campaign performance and prepare weekly/monthly reports with insights

Collaborate with design, content, and sales teams to improve funnel performance

Implement tracking via Google Analytics, Meta Pixel, GTM, and conversion APIs

Stay updated on platform trends, policies, and best practices

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field (preferred)

2+ years of experience in performance marketing or paid media

Strong hands-on experience with Google Ads, Meta Ads, and analytics tools

Proficient in GA4, GTM, CRM integrations, and conversion tracking

Strong analytical, optimization, and problem-sol