Digital Marketing Manager

Company Description

Accume Business Consultant is a Central India-based consulting group operating since 2011, delivering integrated business and management consulting services across multiple industries. With over 300 national, international, and local brand partnerships, Accume specializes in business case development, brand development, capital advisory, startup advisory, strategic advisory, mergers and acquisitions, market research, project management, and franchise consulting.

As part of its diversified portfolio, Accume Group also manages leading digital platforms such as BusinessOptions and FranchiseOptions, connecting business owners, investors, and franchise seekers across India.

Our team is committed to providing strategic, innovative, and result-oriented solutions that help organizations scale, transform, and succeed.

Role Description

This is a full-time on-site role for a Social Media Strategist based in Indore, India. In this role, you will be responsible for developing and implementing comprehensive social media strategies for both the company and the Director's personal brand, managing multiple social media platforms, and creating high-quality, engaging content.

You will be actively involved in video editing and production for social media platforms, planning and executing content calendars, optimizing engagement through Social Media Optimization (SMO), and analyzing performance metrics to improve campaign effectiveness. The role also includes coordinating with internal teams for public relations and branding activities, ensuring consistent and impactful communication aligned with organizational objectives.

Key Responsibilities

• Develop and execute social media strategies for company pages and Director's personal profiles.
• Create, edit, and optimize short-form and long-form video content for platforms such as Instagram, YouTube, LinkedIn, and Facebook.
• Manage day-to-day operations of social media accounts, including posting, monitoring, and responding to audience interactions.
• Plan monthly and quarterly content calendars aligned with business goals.
• Implement SMO techniques to improve reach, engagement, and follower growth.
• Track, analyze, and report social media performance metrics and insights.
• Coordinate with marketing, sales, and PR teams for integrated campaigns.
• Maintain brand consistency across all digital platforms.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong skills in Content Strategy, Video Editing, and Digital Storytelling.
• Experience with video editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar platforms.
• Excellent communication skills, both verbal and written.
• Ability to analyze performance data and create data-driven strategies.
• Proven experience in managing multiple social media platforms effectively.
• Knowledge of market trends and audience engagement techniques.
• Bachelor's degree in Marketing, Communications, Media, or a related field is preferred.
• Familiarity with graphic design tools (Canva, Photoshop, etc.) is an added advantage.