Designation/Role: Digital Marketing Manager
Location: Core Office, Noida
THE POSITION
We are looking for a Digital Marketing Manager to manage the Digital Marketing segment for the Shiv Nadar School.
EXPERIENCE AND COMPETENCIES
QUALIFICATIONS REQUIRED
1. BS/MS degree in marketing or a related field
2. B2C background, excellent communication skills, Excellent Writing and Reading skills
3. SEO keywords knowledge for organic presence and growth & paid marketing
4. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
KEY RESPONSIBILITIES
Paid Campaigns & Marketing :
- Plan, execute, and optimize paid campaigns across platforms (e.g., Google Ads, Meta, LinkedIn) to drive qualified traffic and conversions.
- Monitor performance metrics (CPC, CPA, ROAS), run A/B tests, and continuously refine targeting, creatives, and budgets for efficiency.
- Collaborate with content and design teams to develop compelling ad creatives aligned with campaign goals and brand guidelines.
Digital Marketing Strategy:
- Design and execute digital marketing campaigns that drive awareness and interest in Shiv Nadar School's offerings.
- Utilize channels such as social media, email marketing, content marketing, and PPC to reach target audiences.
- Monitor and analyze campaign performance, making data-driven adjustments to maximize impact and ROI.
SEO Optimization:
- Implement SEO strategies to improve the school's online presence and search engine rankings.
- Conduct keyword research, optimize website content, and employ best practices to enhance organic traffic.
- Collaborate with content creators to ensure SEO alignment in all digital content.
Customer Journey Management:
- Map and analyze the customer journey to identify opportunities for improving the prospective parent and student experience.
- Develop personalized marketing tactics to cater to diverse audience segments and enhance engagement.
- Implement feedback mechanisms to gather insights and improve the customer journey continuously.
Market Research & Analysis:
- Conduct research to understand market trends, competitor offerings, and customer needs in the education sector.
- Analyze data to identify opportunities for program development and differentiation.
- Provide actionable insights and recommendations to inform marketing strategy.
Program Launch & Promotion:
- Plan and execute successful launches of new educational programs and initiatives.
- Develop go-to-market strategies, including promotional activities, events, and partnerships.
- Equip the admissions team with tools and training to effectively communicate program benefits.
Collaboration & Cross-Functional Leadership:
- Work closely with academic, admissions, design, and other teams to ensure alignment and successful execution of marketing strategies.
- Lead cross-functional projects and meetings to drive product marketing initiatives.
Performance Metrics & Reporting:
- Set KPIs and measure the performance of marketing campaigns and initiatives.
- Prepare regular reports and presentations on marketing outcomes, providing insights and recommendations for continuous improvement.
Website Management
- Manage and maintain the company website, ensuring smooth functionality, performance, and regular updates.
- Demonstrate understanding of both technical (CMS, basic web technologies, SEO) and non-technical/design (UX/UI, layout, branding) aspects of website management.
- Monitor and review website content to ensure all information is accurate, up to date, and aligned with brand standards.
PRE -REQUISITES
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Well versed in Data Visualization & numbers.
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking
