Digital Marketing Manager

Digital Marketing & Influencer Growth Manager (Performance & Onboarding Focused)

Vibe Trip is a fast-growing travel marketplace helping young travelers discover and compare curated group trips across India and abroad. We are building a performance-first growth engine powered by Meta Ads, Google Ads, and high-converting influencer partnerships.

We are looking for a high-energy Digital Marketing & Influencer Growth Manager (13 years experience) who thrives in a startup environment and understands both paid performance marketing and influencer-driven commerce.

This is an in-office, hands-on role (6 days a week) for someone who views influencer marketing through the lens of installs, bookings, and revenue not vanity metrics.

Key Responsibilities

Performance Marketing Ownership

• Plan, execute & scale Meta Ads (Instagram/Facebook)
• Manage Google Search & App Install campaigns
• Optimize the full funnel (Landing App Booking)
• Improve Cost per Install & Booking Conversion
• Run structured creative testing & performance experiments
• Work closely with founders on scaling growth

Influencer Onboarding & Revenue (Primary Performance Expectation)

This is the core KPI of the role.

• Identify, vet & recruit high-potential travel and lifestyle influencers
• Pitch and onboard influencers onto the Vibe Trip platform
• Structure revenue-share and performance-based partnerships
• Manage end-to-end influencer collaborations
• Track influencer-driven installs, bookings & revenue
• Build long-term, scalable creator partnerships

We are looking for someone who can make Vibe Trip the go-to marketplace for travel influencers.

Creative & Content Execution (Good to Have)

• Contribute to performance-focused content strategy
• Collaborate with designers/video editors for ad creatives
• Ability to create basic static creatives or edit short videos is a plus
• Familiarity with tools like:
• Canva
• Adobe Premiere Pro
• Final Cut Pro
• Write high-converting hooks and ad copies
• Repurpose influencer content into paid creatives

Note: Hands-on editing/design skills are good to have, but not mandatory.

Data-Driven Optimization

• Maintain structured tracking (Excel/CRM)
• Analyze campaign performance regularly
• Optimize influencer selection based on ROI
• Improve campaign performance through data insights

Qualifications & Skills

Experience:

13 years of hands-on experience in Meta Ads, Google Ads, and influencer marketing.

Performance Mindset (Must Have):

Understanding of CPC, CPA, ROAS, app install campaigns & funnel optimization.

Influencer Onboarding (Must Have):

Experience in identifying, pitching, and onboarding influencers with revenue-focused outcomes.

Market Knowledge:

Understanding of the Indian travel & lifestyle influencer ecosystem.

Communication & Negotiation (Must Have):

Strong ability to pitch, close and build long-term influencer relationships.

Creative Tools (Good to Have):

Basic familiarity with Canva, Premiere Pro, or Final Cut Pro is a plus not mandatory.

Startup Hustle:

Comfortable working in a fast-paced, 6-day in-office startup environment.

Role Details

Location: In-Office Rajouri Garden, Delhi

Work Week: 6 Days (Monday Saturday)

Type: Full-Time

Why Join Vibe Trip

You won't just manage campaigns you will build and own a core growth vertical.

You will work directly with the founders and see your work translate into installs, bookings, and revenue.

If you are passionate about performance marketing and the creator economy and want real ownership this role is for you.