Location: Bangalore (Work from Office)
Industry: UK-Based Apparel Group
Salary: As per Industry Standards
About the Role:
We are seeking a highly skilled Senior Digital Marketing Manager to lead and manage the digital marketing initiatives for a portfolio of 34 apparel brands in the UK market. This role requires a dynamic professional with proven expertise in apparel brand marketing, digital strategy, and AI-driven marketing algorithms.
Key Responsibilities:
- Digital Marketing Strategy: Develop and execute comprehensive digital campaigns across multiple apparel brands.
- UI/UX Management: Oversee website and platform design to ensure seamless customer experiences.
- Content Creation & Management: Drive engaging, brand-aligned content across digital channels.
- SEO & Performance Marketing: Optimize search visibility and manage performance-driven campaigns.
- AI-Driven Marketing: Leverage AI-based algorithms and tools to enhance targeting, personalization, and ROI.
- Cross-Brand Coordination: Ensure consistent brand messaging and digital presence across all UK-based apparel labels.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Digital Media, or related field.
- Minimum 3+ years of experience managing digital marketing for apparel/fashion brands.
- Strong knowledge of SEO, content strategy, UI/UX, and performance marketing.
- Hands-on experience with AI-driven marketing tools and algorithms.
- Proficiency in Google Analytics, SEM tools, social media platforms, and CMS systems.
- Excellent analytical, communication, and leadership skills.
- Ability to manage multiple brands simultaneously with a strategic mindset.
Application Process: Interested candidates are invited to share their resumes at [Confidential Information]
