Digital Marketing Manager

Job Description – Digital Marketing & Social Media Manager Position

Job Overview

We are looking for a dynamic and results-driven Digital Marketing & Social Media professional who can manage paid digital campaigns, develop effective content strategies, build and grow social media channels, and execute influencer marketing initiatives.

The ideal candidate should have a strong understanding of digital platforms, audience behavior, content trends, and performance marketing, with the ability to take campaigns from strategy and execution to performance analysis.

Key Responsibilities

1. Performance Marketing – Google & Meta Ads

• Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop campaign strategies based on objectives such as reach, engagement, leads, conversions, and brand awareness.
• Manage campaign budgets and optimize spends to achieve the best possible ROI.
• Conduct audience targeting, keyword research, A/B testing, and creative testing.
• Monitor campaign performance and prepare regular performance reports.
• Analyze campaign data and identify opportunities for optimization and growth.

2. Content Strategy & Social Media Growth

• Develop and execute comprehensive content strategies across YouTube, Instagram, Facebook, X, and other relevant social media platforms.
• Identify relevant content trends, audience interests, and platform-specific opportunities.
• Develop content calendars and coordinate with creative, video, and content teams for timely execution.
• Build and grow YouTube channels and other social media accounts from the ground up.
• Define channel positioning, content pillars, posting strategies, titles, descriptions, thumbnails, hashtags, and other elements required for organic growth.
• Track channel and content performance and continuously improve the strategy based on insights.
• Explore new formats and trends to increase reach, engagement, followers, subscribers, and overall digital presence.

3. Influencer & Creator Marketing

• Identify relevant influencers, content creators, and digital personalities based on campaign objectives and target audiences.
• Build and maintain relationships with creators and influencer networks.
• Develop influencer marketing strategies and collaboration plans.
• Coordinate with creators to brief, commission, and execute campaign content.
• Negotiate deliverables, timelines, and campaign requirements with influencers/creators.
• Track influencer campaign performance and measure reach, engagement, and other relevant KPIs.
• Explore opportunities for long-term creator partnerships and content collaborations.

4. Campaign Planning & Execution

• Develop digital campaign plans aligned with overall marketing objectives.
• Coordinate with internal teams, creative agencies, production teams, and external partners.
• Ensure campaigns and content are executed within agreed timelines and budgets.
• Stay updated with the latest digital marketing trends, platform updates, content formats, and audience behavior.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 5 years of experience in digital marketing, social media marketing, performance marketing, or a similar role.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of social media platforms, especially YouTube, Instagram, Facebook, and X.
• Experience in developing and executing content strategies.
• Experience working with influencers, creators, and digital communities.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and derive actionable insights.
• Good communication, coordination, and negotiation skills.
• Ability to work independently and manage multiple campaigns/projects simultaneously.

Preferred Skills

• Experience in YouTube channel growth and audience development.
• Knowledge of YouTube Analytics, Google Analytics, Meta Ads Manager, and other digital marketing tools.
• Understanding of SEO, social media algorithms, and content optimization.
• Experience in entertainment, media, advertising, or consumer-facing brands will be an advantage.
• Strong awareness of emerging social media trends and creator ecosystems.

Key Performance Indicators (KPIs)

• Google & Meta campaign performance and ROI.
• Lead generation, conversions, reach, and engagement.
• YouTube channel growth and subscriber acquisition.
• Organic social media growth.
• Content reach, views, and engagement.
• Influencer campaign performance and creator acquisition.
• Successful execution of campaigns within timelines and budgets.