Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Hyderabad (Work from Office)

Experience: 5–6 Years

Employment Type: Full-Time

About the Role

We are looking for a results-driven and strategic Digital Marketing Manager with 5–6 years of hands-on experience in executing and leading end-to-end digital marketing initiatives. The ideal candidate should be performance-oriented, data-driven, and capable of owning complete digital growth from strategy to execution.

This is a full-time, work-from-office role based in Hyderabad.

Key Responsibilities:

1. Strategy & Planning

· Develop and execute comprehensive digital marketing strategies aligned with business goals

· Plan and manage annual/quarterly digital marketing budgets

· Identify new growth opportunities across digital channels

2. Performance Marketing

· Lead paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms

· Optimize campaigns for lead generation, conversions, and ROI

· Manage CAC, CPL, ROAS, and performance metrics

3. SEO & Organic Growth

· Drive on-page and off-page SEO strategies

· Oversee keyword research, content optimization, and technical SEO

· Improve website ranking and organic traffic growth

4. Social Media & Branding

· Manage and scale social media presence across platforms

· Build brand positioning and engagement strategies

· Oversee content calendar and creative direction

5. Website & Funnel Optimization

· Monitor website performance (Google Analytics, Search Console)

· Improve landing pages and conversion funnels

· Implement A/B testing strategies

6. Analytics & Reporting

· Track, analyze, and report campaign performance

· Present weekly/monthly insights to leadership

· Use data to refine strategy and improve outcomes

7. Team & Vendor Management

· Coordinate with designers, content creators, and agencies

· Lead and mentor junior marketing team members

· Ensure timely execution of campaigns

Required Skills & Qualifications

· 5–6 years of experience in Digital Marketing (end-to-end ownership)

· Strong expertise in Google Ads, Meta Ads, LinkedIn Ads

· In-depth knowledge of SEO, SEM, and performance marketing

· Proficiency in Google Analytics, Search Console, Tag Manager

· Experience with CRM tools and marketing automation platforms

· Strong analytical and problem-solving skills

· Excellent communication and leadership abilities

Preferred Qualifications

· MBA / bachelor's degree in marketing, Business, or related field

· Experience in B2B/B2C lead generation environments

· Hands-on experience with marketing automation tools

What We're Looking For

Strategic thinker with execution excellence

ROI-focused and data-driven mindset

Strong ownership and accountability

Ability to thrive in a fast-paced environment

Why Join Us

Opportunity to lead and build digital growth strategy

High ownership role with leadership visibility

Collaborative and growth-oriented work environment