Job description
Job Title: Digital Marketing Executive
Location: - Goregaon, Mumbai.
Experience: 25 Years
About Flicka Cosmetics
Flicka Cosmetics is a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence. We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and marketplaces
- Manage budgets, ROAS, CAC, CTR, and conversion metrics
- Run A/B tests on creatives, audiences, landing pages, and copies
SEO & Website Optimization
- Improve organic traffic through SEO strategies (on-page & off-page)
- Coordinate with web/dev teams to optimize landing pages and user journeys
- Track website performance using Google Analytics, Search Console
Social & Content Marketing
- Support social media growth through campaign planning and content optimization
- Collaborate with content, influencer & PR teams for integrated campaigns
- Convert launches, offers, and PR moments into high-performing digital campaigns
Email, WhatsApp & CRM Marketing
- Execute retention campaigns via email, SMS, and WhatsApp
- Improve repeat purchases and customer lifetime value (CLV)
- Analyze campaign performance and optimize flows
Analytics & Reporting
- Prepare weekly/monthly performance reports
- Share actionable insights to improve marketing effectiveness
- Monitor competitors, trends, and new digital opportunities
Required Skills & Qualifications
- 25 years of experience in Digital Marketing, preferably in D2C / Beauty / FMCG
- Strong hands-on experience with Meta Ads & Google Ads
- Working knowledge of SEO, analytics, and conversion optimization
- Familiar with tools like GA4, Meta Business Manager, Google Ads, Shopify, CRM tools
- Strong analytical mindset with creative problem-solving skills
- Excellent communication and coordination abilities
Company Website: - Flickacosmetics.com
Work timings: - 9.30am to 6.30pm
Working Days: - Monday to Saturday (2nd & 4th Saturday Off)
CTC:- upto 6LPA
