Full Time - Remote Role
Company Description
About Us: We are a leading company in the Accounting and Financial Services sector in Australia, dedicated to serving the B2B segment.
Our portfolio includes the following established brands:
- Cleanslate Accounting: We deliver outsourced bookkeeping, payroll processing, and tax-related services to small-to-medium-sized businesses. Cleanslate Accounting Services
- ZedPlus: Providing a range of financial services including tax assistance, loans, and home loans, acting as intermediaries between clients and banks to find the most competitive deals.
- AccountGlobal:We provide outsourced accounting services to accounting firms and large corporations based in Australia.
- Brokers BackOffice: We offer outsourced loan processing services to residential and commercial mortgage brokers. Brokers BackOffice
Why Join Us:
- Join our thriving team of 100+ members.
- Be part of our consistent year-on-year growth journey.
- Work with reputed brands boasting a robust online presence.
- Experience the dynamism of a fast-paced, rapidly expanding sector.
- Collaborate with professionals across diverse fields: accountants, mortgage brokers, startups, and large corporations.
Role Description
We are seeking a Digital Marketing Manager to lead our online marketing efforts. The role involves developing strategies to boost our brand's online presence and engagement with target audiences. The ideal candidate should have a strong grasp of digital marketing tools and a creative mindset.
This is a full-time/Part-time remote role for a Digital Marketing Manager who will work collaboratively with the team and drive company growth.
Key Responsibilities:
- Collaborates with internal teams to create landing pages and optimize our user experience.
- Develop and execute digital marketing strategies to increase online presence.
- Manage paid advertising campaigns on platforms like Google Ads and Facebook.
- Create and oversee email marketing campaigns targeting key customer segments.
- Analyze website traffic and user engagement metrics to inform marketing strategies.
- Collaborate with the content team to ensure content aligns with marketing goals.
- Optimize SEO to improve search engine rankings and drive organic traffic.
- Monitor and report on ROI and KPIs of digital marketing efforts.
- Stay updated with digital marketing trends and tools to keep strategies current.
Required Qualification and Experience:
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience of 4-5 years as a Digital Marketing Manager or similar role.
- In-depth understanding of digital marketing concepts and best practices.
- Experience with SEO, SEM, and social media marketing tools and strategies.
- Familiarity with web analytics tools like Google Analytics.
- Ability to work independently and collaboratively within a team.
Required Skillset:
- Creativity - creative thinking abilities are necessary to develop innovative campaigns and strategies that capture attention and resonate with the target audience
- Communication - verbal and written communication skills are crucial for effectively conveying ideas, collaborating with team members, presenting strategies to stakeholders, and engaging with customers
- Adaptability - adapting to the dynamic marketing landscape is necessary to understand (and adopt) evolving market trends, consumer preferences, and new technologies
- Analytical thinking - strong analytical skills are needed to make data-driven decisions, measure campaign performance, and acquire insights to optimize marketing strategies
- Strategic thinking - critical thinking is necessary to align strategic marketing efforts with overall business goals, identify opportunities, and make strategic decisions
How to Apply:
Interested candidates are invited to send their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to [Confidential Information]
Join us and be part of our journey towards excellence!
