Digital Marketing Manager.

Job description

Company Description

Dimois College of Business is building a new-age, premium education ecosystem in Saudi Arabia,

focused on shaping future-ready professionals. We aim to stand out not just through our programs,

but by architecting a world-class brand through powerful storytelling, strategic content, and

elite communication that resonates with the next generation and drives long-term institutional

positioning

Role Description

We are looking for a Digital Marketing Manager who can lead and execute performance-driven

marketing strategies focused on lead generation, conversion, and revenue growth in the Saudi

market.

This role goes beyond campaign execution—it requires a strong understanding of the Saudi digital

ecosystem, platform dynamics, and audience behavior, along with the ability to build and scale

ROI-focused marketing funnels.

You will work closely with leadership, creative, and admissions teams to drive predictable and

scalable growth.

Key Responsibilities

1. Performance Marketing & Lead Generation

Plan, execute, and optimize paid campaigns across:

- Meta (Facebook & Instagram)

- Google Ads (Search, Display, YouTube)

- TikTok Ads

- Snapchat Ads

Drive consistent, high-quality lead generation

Manage budgets effectively with a focus on ROI and efficiency

2. Saudi Digital Ecosystem Expertise

Leverage deep understanding of the Saudi digital landscape to:

- Identify high-performing platforms and channels

- Understand regional content consumption behavior

- Align campaigns with cultural and market nuances

Utilize platform-specific strategies for:

- TikTok (short-form engagement & discovery)

- Snapchat (youth engagement & local relevance)

- Instagram (brand + performance hybrid)

3. Funnel Strategy & Conversion Optimization

Build and optimize end-to-end marketing funnels

Improve:

- Lead quality

- Conversion rates

- Cost efficiency

Work closely on:

- Landing pages

- Creatives

- Admission team feedback loops

Implement retargeting and lead nurturing strategies

4. Data, Analytics & Performance Tracking

Track and analyze key metrics:

- Cost per Lead (CPL)

- Conversion rates

- ROI / ROAS

- Funnel drop-offs

Maintain performance dashboards

Provide weekly and monthly insights with actionable recommendations

Continuously optimize campaigns based on data

5. Creative & Content Alignment

Collaborate with Creative Head and design team to:

- Develop high-performing ad creatives

- Test multiple creative variations (A/B testing)

Align messaging with brand positioning and campaign objectives

6. Experimentation & Scaling

Continuously test:

- New platforms

- New audience segments

- New creative formats

Identify winning campaigns and scale them efficiently

Stay ahead of platform updates and emerging opportunities

Required Skills & Qualifications

Proven experience in Digital Marketing / Performance Marketing (4–7 years preferred)

Mandatory experience in Saudi / GCC digital marketing space

Strong track record in:

- Lead generation

- Funnel optimization

- ROI-driven campaigns

Hands-on experience with:

- Meta Ads

- Google Ads

- TikTok Ads

- Snapchat Ads

Strong understanding of:

- Audience targeting and segmentation

- Conversion optimization

- Multi-platform campaign strategy

Behavioral & Performance Expectations

Strong data-driven and analytical mindset

High ownership of performance and outcomes

Ability to work in a fast-paced, target-driven environment

Continuous experimentation and learning approach

Strong collaboration with cross-functional teams

What Makes This Role Exciting

Opportunity to lead marketing for a premium education brand in Saudi Arabia

Direct impact on revenue, growth, and market positioning

Be part of a high-performance, growth-focused team