Roles & Responsibility Summary
Lead and execute end-to-end digital growth strategy across website, SEO/AEO/GEO, conversion funnels, event marketing, brand authority, and lifecycle marketing. Own marketing performance aligned to consulting and training revenue goals.
Core Responsibilities
Digital Growth & Website
- Own end-to-end website strategy including UX, responsiveness, technical SEO, and conversion optimization.
- Design multi-stage sales funnels for consulting, enterprise AI, and training offerings.
- Optimize landing pages for lead conversion and pipeline acceleration.
Search & AI Visibility
- Drive SEO strategy including technical audits, content clustering, and authority building.
- Implement AEO and GEO practices to enhance discoverability in AI-driven search environments.
- Monitor keyword rankings, traffic growth, and engagement metrics.
Lifecycle & Email Marketing
- Build and manage automated email workflows.
- Design and execute newsletter strategy.
- Drive nurture campaigns aligned to the sales pipeline.
Event & Campaign Marketing
- Plan and execute marketing campaigns for global events, partnerships, and product launches.
- Create event landing pages and post-event follow-up journeys.
- Amplify awards, certifications, and strategic announcements.
Performance & Analytics
- Track and report marketing KPIs including traffic, conversions, MQLs, SQLs, CAC, and ROI.
- Build monthly performance dashboards for leadership.
Team & Agency Leadership
- Lead internal marketing team members.
- Manage external agencies and vendors.
- Set clear KPIs, timelines, and quality standards.
- Ensure alignment between marketing and sales teams.
Required Experience
- 7+ years in digital marketing or growth marketing roles.
- Proven experience in B2B and preferably enterprise consulting or tech.
- Demonstrated success in SEO-led growth and conversion optimization.
- Experience managing agencies and cross-functional teams.
- Strong understanding of AI, cloud, or technology ecosystem preferred.
Data-driven mindset with strong analytical ability.
