Digital Marketing Manager

Key Responsibilities:

• Develop and execute end-to-end digital marketing strategies aligned with business goals
• Drive B2B lead generation through SEO, SEM, PPC, email, and social media campaigns
• Manage and optimize paid campaigns across Google Ads and other performance platforms
• Lead SEO initiatives including on-page, off-page, and technical optimization
• Plan and monitor performance marketing campaigns with clear ROI tracking
• Manage social media marketing strategy and brand positioning across channels
• Analyze campaign performance using analytics tools and generate actionable insights
• Improve website traffic, conversion rates, and funnel performance
• Collaborate with sales and leadership teams to align marketing with revenue targets
• Lead and mentor the digital marketing team and external vendors/agencies if any

Required Skills:

• Strong hands-on experience in SEO, SEM, PPC, and performance marketing
• Proven experience in B2B lead generation (preferably IT / software services)
• Expertise in Google Ads, Search Console, Analytics, and marketing automation tools
• Experience running email marketing and nurture campaigns
• Strong understanding of conversion tracking and campaign optimization
• Good knowledge of social media marketing and paid promotions
• Data-driven decision-making and reporting skills

Preferred Profile:

• Experience working in IT services / software / tech product companies
• Demonstrated success in scaling digital lead pipelines
• Strong team handling and stakeholder communication skills