Digital Marketing Manager

Job Title: Digital Marketing Manager (Digital Distribution Expert)

Company Name: Daltin Edu Group

Location: Mohali, Punjab

Experience: 5+ years

Products Name: Edvia.ai, Delta Education, Daltin Portal

Industry: EdTech / Overseas Education

Employment Type: Full-Time, onsite

Work Schedule: Monday to Saturday

About Us

Daltin Edu Group is a global education and mobility organisation focused on enabling students and skilled professionals to access international education, career, and global mobility opportunities. We are building a strong in-house digital ecosystem and are looking for a Digital Marketing Manager who can build, execute, and scale digital growth from scratch.

Role Overview:

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Build and scale acquisition funnels from scratch (awareness lead conversion retention).
• Plan, launch, and optimise integrated digital campaigns across multiple channels.

• Own paid marketing across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
• Optimise CPL, CPA, conversion rates, ROAS, and overall funnel efficiency.
• Conduct A/B testing on creatives, audiences, landing pages, and messaging.

• Drive organic traffic growth through SEO, content distribution, and website optimisation.
• Oversee keyword strategy, on-page/off-page SEO, and technical SEO coordination.
• Improve website engagement, lead conversion, and user journeys.

4. Content Strategy & Brand Building

• Define and execute content strategy across website, blogs, social media, and campaign assets.
• Collaborate with design and video teams to create high-performing, brand-consistent content.
• Strengthen brand positioning and digital storytelling across all platforms.

5. Influencer & Partnership Marketing

• Identify, onboard, and manage influencers, creators, and strategic digital partners.
• Execute influencer-led campaigns to drive reach, trust, and qualified leads.
• Track performance and ROI of influencer and partnership initiatives.

6. Social Media Management

• Own strategy, planning, and execution across social media platforms.
• Drive follower growth, engagement, and lead generation.
• Ensure consistent tone, messaging, and brand voice across channels.

• Set up and manage marketing automation workflows for lead nurturing and conversion.
• Integrate digital campaigns with CRM systems.
• Improve lead quality, response times, and conversion through automation.

• Plan and execute lifecycle communication via email, WhatsApp, and SMS.
• Design drip campaigns, broadcast messaging, and re-engagement workflows.
• Track open rates, CTRs, conversions, and attribution impact.

• Track and analyse performance across all channels and campaigns.
• Build dashboards and reporting frameworks for leadership.
• Provide actionable insights and data-driven recommendations.

• Work closely with Admissions, Sales, Partnerships, Product, and Tech teams.
• Align marketing efforts with revenue, partnerships, and operational goals.
• Support new product/service launches and market expansions.
  

• Performance Marketing: Lead volume, lead quality, and conversion rates
• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Funnel efficiency and digital revenue contribution
• Organic traffic growth and SEO performance
• Campaign ROI and channel-level performance
• Brand engagement and social growth metrics

Required Experience & Skills

• 5+ years of hands-on digital marketing experience in an in-house role.
• Proven experience in building digital marketing and distribution from scratch.
• Strong expertise in performance marketing, growth funnels, and analytics.
• Experience marketing products or services, not just brand campaigns.
• Ability to manage multiple channels, teams, and vendors.
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• Data-driven mindset with strong execution skills.