Digital Marketing Manager

Company Description

Digital Marketers Perth is a results-driven digital marketing agency specializing in SEO, Google Ads, Meta Ads, website optimization, and conversion-focused marketing systems to generate high-quality leads. Our strategies are centered on achieving measurable outcomes and delivering practical, ROI-driven results. We collaborate closely with clients across industries, including local businesses, service-based companies, and eCommerce brands, to understand their markets and drive growth. With a focus on transparency, accountability, and long-term partnerships, we combine strategy, execution, and analytics for scalable success. At Digital Marketers Perth, we prioritize real business impact over generic marketing goals.

Role Description

This is a full-time, on-site role located in South Delhi for a Digital Marketing Manager. The primary responsibilities include planning, implementing, and managing digital marketing campaigns to drive lead generation, improve campaign performance, and optimize brand presence. The role involves overseeing social media marketing efforts, analyzing web analytics, and creating integrated digital strategies. Additional tasks include collaborating with creative and content teams, managing advertising budgets, and ensuring alignment with business objectives to generate measurable outcomes.

Managing a Team with task assignment and delegation with wholesome responsibility is must.

Role Overview

The Digital Marketing Manager will serve as the central leadership figure for all digital marketing operations, overseeing a multi-disciplinary team that includes SEO executives, social media specialists, performance marketers, content creators, and web developers.

This role is responsible for defining strategy, ensuring execution quality, and delivering measurable results (leads, conversions, ROI) for clients. The individual will act as the primary point of contact for all projects and ensure seamless coordination across teams.

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Key Responsibilities

1. Strategic Leadership

* Develop and oversee digital marketing strategies for multiple clients across channels (SEO, paid ads, social media, content, and web).

* Define campaign objectives aligned with client goals (lead generation, brand awareness, conversions).

* Ensure all marketing efforts follow a cohesive and results-driven direction.

2. Team Management & Supervision

* Lead and manage a team including:

  * SEO Executives

  * Social Media Managers

  * Paid Ads Specialists

  * Content Writers

  * Web Developers

* Delegate tasks effectively and ensure timely execution.

* Monitor performance and provide guidance, feedback, and training.

3. Project Ownership

* Act as the single point of contact for all ongoing projects.

* Ensure all deliverables meet quality standards and deadlines.

* Coordinate between departments to maintain workflow efficiency.

4. Performance & Results Management

* Ensure clients receive consistent lead generation and desired outcomes.

* Track KPIs such as leads, conversions, CTR, ROI, and engagement metrics.

* Optimize campaigns continuously based on data and performance insights.

5. Systems & Process Development

* Build structured reporting systems where all team members report progress.

* Develop SOPs (Standard Operating Procedures) for consistency and scalability.

* Implement tools and workflows to improve productivity and transparency.

6. Client Communication

* Understand client requirements and translate them into actionable strategies.

* Provide regular updates, reports, and performance insights to clients.

* Ensure client satisfaction through proactive communication and results delivery.

7. Compliance & Quality Control

* Ensure all team members follow defined strategies and processes.

* Maintain consistency in brand messaging and campaign execution.

* Review and approve campaigns before launch.

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Required Skills & Qualifications

* Proven experience in digital marketing (5+ years preferred).

* Strong leadership and team management skills.

* Expertise in:

  * Performance Marketing (Google Ads, Meta Ads, etc.)

  * SEO and Content Strategy

  * Social Media Marketing

* Analytical mindset with experience in tools like Google Analytics, CRM systems, etc.

* Excellent communication and project management skills.

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Key Traits

* Leadership-driven and accountable

* Highly organized and process-oriented

* Result-focused with strong problem-solving ability

* Ability to handle multiple clients and teams simultaneously

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Success Metrics (KPIs)

* Lead generation targets achieved for clients

* Campaign ROI and performance improvements

* Team productivity and task completion rates

* Client retention and satisfaction

Qualifications

• Expertise in Digital Marketing and Marketing, including strategy development and campaign execution
• Proficiency in Social Media Marketing and Lead Generation techniques
• Strong knowledge of Web Analytics tools and data-driven decision-making
• Excellent organizational, analytical, and communication skills
• Ability to manage multiple digital campaigns and projects simultaneously
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in managing cross-functional teams and marketing budgets
• Familiarity with SEO, paid ad platforms, and CRM tools,