Digital Marketing Lead

About Funnel Truffle

Funnel Truffle is a digital marketing consultancy that works with international clients across real estate, technology, and professional services. We operate at the intersection of marketing strategy, technology, and AI, building systems that directly drive business outcomes for our clients.

We are a small, high-output team where every person owns their work end to end. There is no hand-holding, no micromanagement, and no busywork. If you are the kind of person who thrives when given a clear problem and the freedom to solve it your way, this is the place for you.

The Role

This is not a marketing manager role. This is not a campaign executor role. This is an operator role.

We are looking for a digital marketer who thinks like a business owner. Someone who does not see marketing as a department but as the engine that drives revenue. You look at a client's business and you do not just think about what campaigns to run. You think about what the business actually needs to grow, and then you figure out the marketing that gets it there.

You move between strategy and execution without friction. In the morning you might be on a call with a client discussing their six-month growth plan. By afternoon you are in the ad account adjusting targeting, reviewing content briefs, or restructuring a landing page funnel. You do not see these as different levels of work. You see them as the same job.

You think in systems, not campaigns. You understand that a single ad does not exist in isolation. It connects to a landing page, which connects to an email sequence, which connects to a sales process. You see the full picture and you build accordingly.

You use AI the way a skilled craftsperson uses their best tool. Not as a novelty, not as a shortcut to avoid thinking, but as a multiplier that lets you move faster and think deeper. You are not threatened by AI. You are enabled by it.

You have already integrated AI into your marketing workflow. You use LLMs like Claude or ChatGPT to draft, research, analyze, and strategize. You use AI to generate ad copy variations, build content briefs, analyze competitor positioning, summarize client calls, and process data. You understand prompt engineering well enough to get outputs that are actually usable, not generic. You know how to use AI coding tools to build quick automations, scrapers, or internal tools without waiting for a developer. You are the kind of person who finds a new AI tool and immediately thinks about how it applies to a client problem.

You also know the limits. You know when AI output needs a human eye, when a client conversation requires real empathy and judgment, and when a strategy needs original thinking that no model can replace. You use AI to handle the volume so you can focus on the decisions that actually matter.

You have the authority to walk into a client meeting, understand their pain points, translate those into a marketing roadmap, assign work to a team of specialists (media buyers, SEO, creative, design), and hold the whole thing together until it delivers results. You do not need someone standing behind you telling you what to do next. You already know.

What You Will Own

•      Client relationships: you will be the primary point of contact for key clients, understanding their business deeply enough to make marketing decisions on their behalf

•      Marketing strategy: you will build the roadmap, decide the channels, set the priorities, and define what success looks like

•      Team direction: you will guide the media buyer, SEO specialist, creative visualizer, and designer on what needs to get done and why

•      Revenue accountability: you will own the connection between marketing activity and business results. If the numbers are not moving, you figure out why and fix it.

•      Cross-channel thinking: paid media, SEO, content, email, social, partnerships. You do not live in one channel. You use whichever one solves the problem.

•      AI integration: you will identify where AI can be used to scale output, improve personalization, speed up research, or automate workflows, and you will implement it

•      AI-driven content and creative: you will use AI tools to generate ad copy, content drafts, creative concepts, and research summaries, then refine them to meet the quality bar

•      AI-powered analysis: you will use AI to process campaign data, extract insights from competitor activity, summarize market trends, and turn raw information into actionable strategy faster than traditional methods allow

•      Team AI enablement: you will push the entire team to adopt AI tools in their workflows and set the standard for how AI is used across the organization

•      Quality control: nothing goes live that you have not reviewed or approved. You are the last line of defense on everything the team produces.

What We Are Looking For

•      8+ years of hands-on digital marketing experience across multiple channels and industries. You have done the work, not just managed people who do the work.

•      Experience working with international clients, ideally in US, Middle East, or global markets. You understand how to market across geographies and cultures.

•      Full-stack marketing capability: you can audit an ad account, write a content strategy, review a technical SEO implementation, and give creative feedback, all in the same week.

•      Client-facing presence: you can hold a conversation with a CEO, earn their trust, and translate their business goals into marketing action without needing a translator.

•      Team leadership without hierarchy: you know how to get the best out of specialists without micromanaging. You lead with clarity, not authority.

•      AI fluency: you actively use AI tools (Claude, ChatGPT, Midjourney, AI coding assistants, automation platforms) in your daily marketing workflow. You can prompt effectively, know which tool fits which task, and can build lightweight automations or tools using AI without depending on a developer.

•      AI judgment: you know when to use AI and when not to. You understand that AI accelerates execution but does not replace strategic thinking, client empathy, or creative instinct.

•      Systems thinker: you see how every piece connects. A campaign is not just an ad. It is a system of touchpoints that leads to a business outcome.

•      Ownership mentality: when something breaks, you fix it. When something is missing, you build it. You do not wait for permission or instructions.

What This Role Is Not

•      This is not a role where you will manage one channel or one client in isolation. You will think across everything.

•      This is not a role where you report on metrics and hope someone else interprets them. You interpret, decide, and act.

•      This is not a role for someone who has only managed teams and has not done the actual work themselves in years. You will still get your hands dirty every single day.

•      This is not a role for someone who treats AI as optional or trendy. AI is core to how we operate. If you are not already using AI tools daily in your marketing work, you will struggle here.

•      This is not a role for someone who uses AI to avoid doing the thinking. AI handles volume. You handle judgment, strategy, and the decisions that shape outcomes.

•      This is not a role for someone who needs a playbook. You will write the playbook.

The Kind of Person Who Will Thrive Here

You have probably run your own freelance practice or consultancy at some point. Or you have been the go-to person at an agency or in-house team where everyone came to you when things needed to actually work. You are tired of environments where strategy and execution are treated as separate functions, where decisions get stuck in approval loops, and where nobody owns the outcome.

You want to work on real problems with real clients where the quality of your thinking and execution directly impacts the business. You want autonomy, ownership, and the ability to build something meaningful without navigating corporate politics.

If that sounds like you, we should talk.

How to Apply

Send an email to [Confidential Information] with the following:

1.    Subject line: Digital Marketing Lead Application - [Your Name]

2.    A short note about who you are, what kind of marketing problems you are best at solving, and why this role caught your attention

3.    Two or three examples of work you have done that you are genuinely proud of. Not a portfolio deck. Just tell us what the problem was, what you did, and what happened.

4.    Your resume (keep it to one page if possible)

No generic applications please. If we cannot tell from your email that you actually read this JD, we will not respond.