Senior Digital Marketing Manager

Job Summary:

We are looking for an experienced and data-driven Senior Digital Marketing Manager to lead the digital presence and performance marketing strategy of EDWPL. The role will focus on driving brand awareness, lead generation, and customer engagement across digital platforms.

Key Responsibilities:

• Plan, develop, and execute digital marketing strategies across channels (SEO, SEM, Email, Social Media, Display Ads, Content)
• Oversee the company's website, landing pages, and digital assets ensuring SEO and performance optimization
• Manage paid campaigns (Google Ads, Meta, LinkedIn) and monitor ad spend, ROI, and conversion
• Create, manage, and optimize lead generation funnels for B2B marketing
• Collaborate with internal teams and agencies for creative content, ad copies, and visual assets
• Use tools like Google Analytics, Search Console, and CRM systems to track, report, and refine digital performance
• Ensure alignment with branding goals and contribute to product promotions, launches, and market campaigns
• Analyze competitors, industry trends, and digital performance metrics to refine strategy
• Mentor and lead junior marketing team members and vendors.