Digital Marketing Expert – Founding Team (Equity-Based) Kefilo About Kefilo
Kefilo is building a human-led wellness and transformation ecosystem focused on sustainable body, mind, nutrition, and lifestyle transformation through personalized systems, accountability, functional wellness, and real-world execution.
We are not building a conventional food or fitness brand.
Our vision is to create a transformation-focused wellness ecosystem that combines human accountability, personalized wellness systems, behavioral change, and scalable wellness infrastructure.
Kefilo Operates At The Intersection Of
- Wellness
- Nutrition
- Lifestyle transformation
- Mental wellness
- Human performance
- Accountability systems
- Preventive wellness
Role: Digital Marketing Expert Equity-Based | Remote | Founding Team Role
We are looking for a creative, execution-oriented, and growth-driven Digital Marketing Expert who can help build the digital growth engine of Kefilo from the ground level.
This role goes far beyond running ads.
You will help shape how people discover, experience, engage with, and emotionally connect with the Kefilo transformation ecosystem.
Key Responsibilities
- Plan, execute, and optimize digital marketing strategies across social media, content ecosystems, paid campaigns, SEO, influencer collaborations, community-building, and growth channels.
- Work closely with branding, content, wellness, and design teams to create high-performing campaigns, viral content systems, transformation storytelling, and audience engagement strategies aligned with Kefilo's positioning.
- Analyze audience behavior, campaign performance, customer journeys, and digital trends to improve lead generation, engagement, retention, and overall brand growth.
- Help build scalable digital systems involving funnels, automation, performance marketing, referral ecosystems, creator collaborations, and transformation-focused digital experiences.
Who We Are Looking For
- Strong understanding of digital marketing and growth systems
- Experience in content marketing, social media growth, paid ads, SEO, influencer marketing, or community growth preferred
- Creative and trend-aware mindset
- Strong understanding of audience psychology and consumer behavior
- Ability to think strategically while executing rapidly
- Passion for wellness, transformation, and storytelling
- Comfortable working in startup environments
- Long-term ownership mindset
Preferred Exposure
- Meta Ads / Google Ads
- Social media growth systems
- Viral content strategy
- Influencer collaborations
- Funnel building
- Performance marketing
- Email marketing
- Community-driven growth
- Wellness or lifestyle branding
What Makes This Role Different
This is not a traditional marketing executive role.
You Will Help Build
- A transformation-focused digital ecosystem
- Viral wellness storytelling systems
- Community-driven growth infrastructure
- High-retention audience ecosystems
- Human-centered wellness narratives
- Long-term brand authority in wellness transformation
You will contribute to shaping how modern wellness transformation is communicated digitally.
Equity Structure & Commitment
This is currently an equity-based founding team opportunity with no fixed salary at the initial stage.
The Process Generally Includes
- Initial discussions and alignment rounds
- Short execution and collaboration phase
- Strategic ownership discussions
- Formal equity structure after long-term alignment and scaling
Compensation structures are expected to evolve as the organization scales and raises funding.
Why Join Kefilo
- Opportunity to help build a future-focused wellness transformation brand from the ground level
- High ownership and strategic influence
- Freedom to experiment with bold digital growth ideas
- Work closely with a mission-driven founding team
- Build meaningful impact through wellness transformation
- Be part of a scalable and innovative wellness ecosystem
If Interested, Please Share
- Resume/CV
- LinkedIn profile
- Portfolio or past campaigns/projects
- Areas of expertise
- Why you want to build Kefilo with us
Skills: digital marketing,ecosystem,transformation
