Role: Digital Marketing Expert (Equity-Based)
Startup: Kefilo
Location: Remote (Hybrid flexibility for on-ground campaigns if needed)
Type: Part-Time | Equity Only (No fixed compensation until funding)
About Kefilo
Kefilo is building a next-gen food and wellness ecosystem, starting with
meal solutions, smart kiosks, and managed food services, and evolving into a scalable, tech-enabled platform. The focus is on combining
nutrition, convenience, and experience across B2C and B2B segments like corporates, gyms, and institutions.
Role Overview
We are looking for a Digital Marketing Expert who can
build, test, and scale marketing systems from scratch. This is a
0→1 execution role where you will directly influence brand positioning, customer acquisition, and growth strategy.
Key Responsibilities
- Plan and execute end-to-end digital marketing strategies across platforms (Instagram, LinkedIn, YouTube, Google)
- Build and manage performance marketing campaigns (Meta Ads, Google Ads, etc.)
- Create and optimize customer acquisition funnels (awareness → conversion → retention)
- Drive content strategy aligned with food, wellness, and lifestyle positioning
- Experiment with growth hacks, viral campaigns, and community-building initiatives
- Collaborate with operations to market real-time offerings (meals, events, kiosks)
- Track and analyze CAC, ROI, engagement, and conversion metrics
- Support brand building through influencers, partnerships, and local activations
What We're Looking For
- 2–5 years of experience in digital marketing / growth marketing
- Strong understanding of performance marketing and organic growth
- Hands-on experience with ads, analytics tools, and campaign optimization
- Ability to create and execute fast, not just plan
- Experience in F&B, D2C, or consumer startups is a plus
- Comfortable working in a high-ownership, zero-structure environment
Equity Structure (Important)
- 3–4 discussion rounds to align on expectations and vision
- 1-month execution cohort under NDA
- Conversion to core team based on performance and ownership
- Equity allocation post validation phase and formal agreement
- 5-year vesting model for long-term alignment
- Fixed compensation begins post funding and company registration
Why This Role Matters
Kefilo's success depends heavily on
how fast and effectively we acquire and retain customers. This role is central to building a
scalable growth engine, not just running campaigns.
To Apply
Share Your Resume/LinkedIn Along With
- 1 campaign you've executed and its results
- How you would get first 1,000 customers for Kefilo
- Your approach to building a food/wellness brand digitally
Skills: digital marketing,compensation,wellness
