Digital Marketing Executive

Company Description

ZYLiQ is a cutting-edge platform utilizing Gen-AI to automate the creation of regulatory documents for clinical trials, such as Clinical Study Reports (CSRs), Safety Narratives, Informed Consent Forms (ICFs), and more. By generating pre-filled first drafts using information from Protocols, SAPs, and other source documents, ZYLiQ helps medical writers save up to 70% of CSR completion time. The platform also features customizable workflow and dashboard modules to cater to the specific needs of sponsors, streamlining the documentation process efficiently and effectively.

Role Description

We are looking for a Digital Marketing Executive to manage end-to-end digital marketing activities for our AI-driven B2B product. The role involves planning and executing campaigns across content, SEO, paid ads, email marketing, and webinars to generate qualified leads and support business growth. You will work closely with sales and product teams to drive demand and improve conversion performance.

Qualifications

• 24 years of hands-on experience in digital marketing (B2B preferred; higher experience is also acceptable)
• Strong knowledge of SEO, Google Ads, LinkedIn Ads, email marketing, and landing pages
• Experience in lead generation, MQL tracking, and basic analytics
• Familiarity with tools like GA4, HubSpot/Marketo, and CRM platforms is a plus
• Good communication and content-writing skills
• Based in Chennai or willing to relocate