Digital Marketing Executive

Roles and Responsibilities:

Digital Marketing Strategy & Execution:

• Plan and implement SEO, SEM, SMO, and affiliate marketing campaigns.
• Create and post ads with relevant keywords and landing pages.
• Monitor website rankings and optimize for organic search.
• Maintain and update eCommerce portals.

Analytics & Performance Tracking:

• Use Google Analytics, Google Webmaster Tools, and other tools to measure campaign performance.
• Track and report on the effectiveness of digital marketing campaigns.
• Proactively work on improving SEO and social media performance.

Content & Communication:

• Assist in content creation and email marketing campaigns.
• Collaborate with designers and teams to enhance user experience.
• Ensure consistent brand presence across social media channels.

Customer Engagement & Brand Awareness:

• Launch online advertisements to increase brand awareness.
• Build sustainable relationships with existing and potential customers.
• Stay updated with the latest online marketing trends and implement best practices.

Desired Profile:

• Strong understanding of SEO, SEM, SMO, Google Adwords, affiliate marketing, and email marketing.
• Knowledge of content writing and digital advertising strategies.
• Analytical mindset to measure performance and optimize campaigns.
• Ability to collaborate effectively across teams and maintain professional relationships with clients.