Digital Marketing Executive

Job Description for a Digital Marketing Executive

Job Summary

The Digital Marketing Executive will be responsible for developing, implementing,

and optimizing digital marketing strategies to drive brand awareness, lead

generation, and customer engagement across online platforms. The role requires a

mix of creativity, analytical thinking, and strong execution skills.

Key Responsibilities

1. Digital Strategy & Campaign Management

Plan and execute digital marketing campaigns across channels such as

Google Ads, Meta Ads, LinkedIn, YouTube, and Display Networks

Develop SEO/SEM strategies to improve website ranking and organic traffic

Manage social media campaigns, calendars, and content across platforms

(Facebook, Instagram, LinkedIn, Twitter, YouTube)

2. Content Creation & Management

Coordinate with designers/writers to create digital content (posts, reels,

videos, blogs, emailers)

Optimize content for SEO and engagement

Ensure brand consistency across all digital communications

3. Website & SEO Management

Monitor website performance using tools like Google Analytics, Search

Console, and Hotjar

Identify and execute on-page and off-page SEO opportunities

Collaborate with developers for website updates and improvements

4. Analytics & Reporting

Track campaign performance and create weekly/monthly reports

Use data insights to optimize ongoing campaigns

Monitor KPIs such as CTR, CPC, CPL, conversions, and ROI

5. Social Media & Community Engagement

Manage social media pages and respond to comments/messages

Work on growing followers, engagement, and community interaction

Monitor trends to create relevant and timely content

6. Email Marketing & Automation

Create and execute email marketing campaigns

Manage CRM tools and marketing automation workflows

Build segmented mailing lists for targeted campaigns

7. Competitor & Market Research

Research market trends, audience behaviour, and competitor strategies

Suggest improvements to digital marketing efforts based on insights

Qualifications & Skills

Bachelor's degree in Marketing, Business, Communications, or related field

13 years of experience in digital marketing (freshers with strong skills may

also apply)

Strong understanding of SEO, SEM, social media marketing, content

marketing, and analytics

Hands-on experience with tools like Google Ads, Meta Ads Manager, Google

Analytics, Canva/Photoshop, and CRM systems

Excellent communication and copywriting skills

Ability to multitask, meet deadlines, and work in a team

Salary can be the prevailing market rate.

Key Competencies

Creativity & innovation

Analytical thinking

Attention to detail

Problem-solving skills

Time management and organization