Job Description – Digital Marketing Executive
Experience: 1–3 Years
Industry: Market Research
Employment Type: Full-Time
Location: Work From Office – Hyderabad
Job Overview
We are looking for a motivated and detail-oriented
Digital Marketing Executive to support the planning and execution of digital marketing activities for market research reports, consulting services, and business intelligence solutions.
The ideal candidate should have hands-on experience in SEO, content marketing, social media marketing, and lead generation. This role is execution-focused and offers an excellent opportunity to grow in B2B digital marketing within the market research industry.
Key Responsibilities
- Execute on-page and off-page SEO activities to improve website rankings and organic traffic.
- Conduct keyword research and optimize website content, blogs, landing pages, and report pages.
- Publish and promote market research reports, blogs, press releases, and other digital content across multiple channels.
- Manage and update the company's social media platforms with relevant content.
- Support email marketing campaigns, newsletters, and lead nurturing activities.
- Assist in generating B2B leads through organic search, LinkedIn, email marketing, and website inquiries.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Track keyword rankings, website traffic, and campaign performance, and prepare regular reports.
- Coordinate with the Research, Content, Design, and Sales teams to ensure timely campaign execution.
- Assist in basic website content updates and landing page optimization.
- Stay updated on SEO trends, Google algorithm updates, and digital marketing best practices.
- Support online branding and digital marketing initiatives to improve the company's online presence.
Required Skills & Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in Digital Marketing, preferably in the Market Research, Business Intelligence, Consulting, SaaS, or B2B Services industry.
- Good understanding of on-page SEO, off-page SEO, and basic technical SEO.
- Experience with keyword research and content optimization.
- Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
- Basic knowledge of social media marketing and email marketing.
- Good analytical and reporting skills.
- Strong written and verbal communication skills.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Knowledge of Google Ads or LinkedIn Ads will be an added advantage.
