Job Title: Digital Marketing Executive
Experience: 2 Years
Location: Hyderabad
Employment Type: Full-Time
Job Overview
We are looking for a result-driven Digital Marketing Executive with 2 years of experience to plan, execute, and optimize online marketing campaigns. The ideal candidate should be skilled in SEO, paid advertising, social media marketing, and analytics to drive traffic, leads, and brand awareness.
Key Responsibilities
Digital Campaign Management
- Plan and execute digital marketing campaigns across Google, social media, and display networks
- Monitor campaign performance and optimize for better ROI
SEO & Website Optimization
- Perform keyword research and on-page/off-page SEO
- Improve website ranking and organic traffic
- Optimize website content and landing pages
Social Media Marketing
- Manage company social media profiles (LinkedIn, Instagram, Facebook, Twitter)
- Create and schedule engaging content
- Run paid social media campaigns
Paid Advertising (PPC)
- Manage Google Ads and Meta Ads campaigns
- Monitor budgets, bids, and conversion tracking
- Optimize ads for maximum lead generation
Content Marketing
- Coordinate blog posts, email campaigns, and promotional content
- Ensure content aligns with SEO and branding strategies
Analytics & Reporting
- Track KPIs using Google Analytics, Search Console, and marketing tools
- Generate monthly performance reports
- Suggest data-driven improvements
Required Skills & Qualifications
- 2 years of experience in digital marketing
- Strong knowledge of SEO, SEM, PPC, and social media marketing
- Experience with Google Ads, Meta Ads Manager, and Analytics tools
- Familiarity with keyword research tools (SEMrush, Ahrefs, Ubersuggest)
- Basic understanding of HTML, WordPress, or CMS platforms
- Strong analytical and communication skills
Preferred Qualifications
- Experience in lead generation campaigns
- Knowledge of email marketing tools (Mailchimp, HubSpot, Zoho Campaigns)
- Certification in Google Ads or Digital Marketing
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation & conversion rates
- ROI on paid campaigns
- Social media engagement & reach
- Keyword ranking improvements
