Digital Marketing Executive

Who We Are

Artmac Soft is a technology consulting and service-oriented IT company dedicated to providing innovative technology solutions and services to customers.

Job Description

Job Title : Digital Marketing Executive

Job Type : Contract / Part-Time

Experience : 2-5 Years

Location : Hyderabad, Telangana

Responsibilities

• Hands-on experience in digital marketing.
• Must be an immediate joiner.
• Proven experience in design is mandatory.
• Experience with content creation tools such as Canva or similar platforms.
• Experience in B2B or B2C digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing.
• Proficiency in Google Analytics, Google Ads, Search Console, and social media analytics tools.
• Creative thinker with a passion for digital innovation and marketing trends.
• Familiarity with marketing automation and CRM tools.
• Knowledge of e-commerce marketing and conversion optimization.
• Develop and implement SEO and content marketing strategies to improve organic traffic and rankings
• Manage social media marketing, including content planning, posting, and performance tracking
• Optimize paid campaigns (PPC, display, retargeting) to improve conversion rates and reduce CPA
• Manage email marketing campaigns, automation workflows, and lead nurturing
• Collaborate with content, design, and sales teams to align marketing goals
• Conduct A/B testing, audience segmentation, and funnel optimization
• Track KPIs, prepare reports, and provide actionable insights to stakeholders
• Stay updated with digital marketing trends, tools, and platform updates
  
  

Qualification

• Bachelor's degree or equivalent combination of education and experience.