Digital Marketing Executive

Role Summary

Execution-focused role responsible for driving day-to-day performance across paid, and organic, with strong adoption of AI tools for efficiency and optimization.

Key Responsibilities

• Execute digital campaigns across Meta and Google
• Manage campaign setup, optimization, and reporting (ROAS, CPA, CTR)
• Handle SEO basics: on-page and off page optimization, keyword updates, schema checks
• Manage social media calendars and platform hygiene
• Coordinate with creative team for performance-driven assets
• Track performance using GA4, ad dashboards, and reporting tools
• Use AI tools (ChatGPT, automation tools, analytics AI) for:
• Ad copy generation & testing
• Audience insights
• Reporting automation
• Ensure tracking accuracy (UTMs, events, pixels)
• Own performance of assigned campaigns (not just execution)

• AI-led execution efficiency expected as baseline

Core Skills

• Performance marketing fundamentals (Meta + Google Ads)
• Basic SEO & content understanding
• Analytics & reporting (Excel, GA4)
• AI tools familiarity (mandatory)

KPIs

• Campaign ROAS / CPA
• CTR & conversion rate improvement
• Reporting accuracy & turnaround time
• Execution efficiency using AI tools