About The Opportunity
A dynamic player in the technology-driven customer experience and cloud communications sector, serving B2B and B2C clients with end-to-end digital engagement solutions. We drive measurable revenue growth through omnichannel marketing, performance campaigns, and conversion-first content strategies.
Primary title (optimized): Digital Marketing Executive
Role & Responsibilities
- Plan and execute 360-degree digital marketing campaigns across paid search, paid social, SEO, email, and content to meet acquisition and revenue KPIs.
- Manage end-to-end paid media: campaign setup, audience segmentation, creative testing, bid strategy, budget pacing, and ROAS/CPA optimisation.
- Drive on-site and off-site SEO initiativeskeyword research, on-page optimisation, technical fixes, and backlink strategiesto increase organic visibility and conversions.
- Implement tracking and measurement (GA4, GTM, Looker Studio dashboards); analyse performance data and recommend tactical changes to improve funnel metrics and LTV.
- Create and manage email marketing and automation workflows to nurture leads and drive repeat engagement using CRM/marketing automation tools.
- Collaborate with content, design, and sales teams to develop high-converting landing pages, creative assets, and A/B tests; document learnings and scale wins.
Skills & Qualifications
Must-Have
- Google Ads
- Google Analytics (GA4)
- SEO
- Meta Ads
- Email Marketing
- Marketing Automation
Preferred
- SEMrush
- LinkedIn Ads
- WordPress
Additional Qualifications
- Proven experience delivering 360 digital campaigns with measurable ROI (typically 25 years in performance or full-funnel marketing roles).
- Strong analytical mindset with experience in conversion rate optimisation, A/B testing, and reporting to stakeholders.
- On-site role based in India willingness to work from office and collaborate closely with cross-functional teams.
Benefits & Culture Highlights
- Hands-on role with ownership of end-to-end campaign performance and rapid scope to demonstrate impact.
- Learning-first culture with support for certifications and upskilling in paid media, analytics, and automation.
- Collaborative, goal-oriented team environment focused on data-driven decisions and measurable growth.
This role is an excellent fit for a results-driven digital marketer who enjoys owning multichannel campaigns, working with data to optimise performance, and scaling customer acquisition across paid and organic channels.
Skills: marketing automation,hubspot,digital marketing,linkedin ads,google ads,seo,wordpress,google tag manager,email marketing,semrush,facebook ads manager
