As a digital marketing expert, you'll work on high-budget performance marketing campaigns across multiple client verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities!
At Karo Trip, we love to work with diverse minds to bring out the best results for our customers/client. We offer a competitive salary package, health benefits, and a professional working environment. We encourage candidates from Travel / Hospitality backgrounds.
So, do you have what it takes to be a digital marketing specialist at Karo Trip
Objectives of this role
- Develop and implement digital marketing strategies aligning with the company's goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
- Measure and analyse campaigns success using data and analytics tools.
- Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
Your responsibilities
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications
- A bachelor's degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 5+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
Preferred skills and qualifications
- Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot's Inbound Certification Course.
- Familiarity with marketing analytics tools like Google Analytics and SEMRush.
