Digital Marketing Executive

Roles and Responsibilities:

• Make our website look good for potential clients
• Market and track our blog posts across social media platforms like Facebook, Twitter, YouTube, LinkedIn, Instagram, whatsapp, Google +, blogging-based platforms, etc. using sponsored updates
• Coordinate and schedule meetings with target accounts and qualified leads
• Understand our diverse value proposition and sales pitch in order to effectively attract qualified customers
• Provide ongoing market feedback reports and ways to refine positioning and outbound strategies
• Keep our management informed by maintaining accurate and thorough records
• Weekly reporting on challenges, successes, and progress against plan
• Provide bi-weekly insights into prospects technology needs and feature requests
• Plan and execute all digital marketing campaigns, including SEO/SEM, Google Display marketing database, email, social media, affiliate marketing and display advertising campaigns
• Design, build and maintain our social media presence
• Plan, execute, and measure experiments and conversion tests

Qualifications

• Bachelor s Degree required
• Masters Degree/MBA/PGDM in Marketing or Digital Marketing preferred

Skills

• Excellent written and verbal English communication skills
• Previous successful marketing experience
• The ability and desire to work in a fast-paced challenging environment
• The desire to meet and exceed measurable performance goals
• A keenly developed competitive nature
• The drive to be a self-starter
• The ability to deal with objections
• A fanatical attention to detail
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• SAAS or B2B marketing will be preferred

Experience

• Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Market Research
• Online Marketing