About Us
Digital Marketing Executive- Job Description
Inductive Quotient was founded by statisticians and technology industry experts with over 20 years of experience. Inductive quotient aims to transform businesses and processes with its advanced digitization capabilities. It is a clinical technology company that offers biometrics - biostatistics, clinical data management & statistical programming, and data science services to life sciences companies that innovate new drugs and medical devices. Our Inductive EDC system (Electronic Data Capture) is one of the market leaders in clinical research industry. We also have an expertise in Decentralized Clinical Trials, Real World Evidence, HEOR and PRO. As a technology company, we are building an AI ecosystem to address key challenges in clinical research journey. Our products include ePRO, CTMS, RTSM, and eTMF.
Visit our website: www.inductivequotient.com
Position : Digital Marketing Executive
Location : Hyderabad
Experience : 3 years
Work mode : Work from office
We are seeking an experienced and results-driven Digital Marketing Specialist with at least 5 years of hands-on experience in developing, implementing, and managing digital marketing campaigns. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing initiatives from concept to execution.
Roles And Responsibilities
- Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, email, social media, display advertising, etc.)
- Manage and grow the company's online presence through paid and organic strategies
- Acampaign performance using tools like Google Analytics, GA4, and marketing automation platforms
- Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance
- Create and manage content strategies for blogs, email newsletters, and social platforms
- Collaborate with design, content, and product teams to deliver compelling digital experiences
- Monitor and report on key performance indicators (KPIs), ROI, and other success metrics
- Stay up to date with emerging digital marketing trends, tools, and technologies
- Build, update, and maintain websites using WordPress, ensuring optimal performance, responsiveness, and user experience. Collaborate with designers and developers for technical enhancements.
- Create, manage, and grow brand presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Develop content calendars, coordinate creative assets, and engage with online communities.
- Plan and execute paid digital campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram. Monitor ad performance, optimize budgets, and drive measurable ROI.
- Design and execute targeted email campaigns using tools like Mailchimp, HubSpot, or similar. Segment audiences, manage contact lists, and analyse open/click rates for continuous improvement.
- Implement SEO best practices and monitor website performance using Google Analytics, Google Search Console, and similar tools. Provide reports and insights to guide strategy.
- Work with content creators and designers to produce engaging blog posts, landing pages, and multimedia assets aligned with campaign goals.
- Analyse campaign data to measure effectiveness, generate regular performance reports, and provide actionable insights to stakeholders.
Qualifications
- Bachelor's degree in marketing, Communications, Business, Web Design, or a related field
- Minimum of 5 years of proven experience in digital marketing roles
- Strong understanding of SEO/SEM, email marketing, social media advertising, and PPC campaigns (e.g., Google Ads, Meta Ads)
- Experience with web analytics tools (Google Analytics, GA4, HubSpot, etc.)
- Proficiency in marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and Mailchimp
- Familiarity with CRM systems and marketing automation (e.g., HubSpot, Salesforce, Marketo)
- Excellent analytical, organizational, and communication skills.
- SEO, SEM, Social Media Marketing, Paid Campaigns, and Email Marketing.
Why Inductive Quotient
We are team a of 100+ talented and passionate professionals with strong statistical and analytical background combined with required study expertise.
We IQians take lots of pride in our culture that enables open and creative thinking, deeply valuing our employees and their contributions towards our organization success.
Skills: seo,campaigns,email,google
