Digital Marketing Executive

Company Description

Increff, a retail SaaS company, specializes in solving complex inventory management and supply chain challenges across B2B and B2C sales channels. Partnering with over 700 globally recognized retail brands in 34+ countries, Increff delivers end-to-end merchandising and omnichannel inventory management solutions. Serving 10 diverse verticals, including Fashion & Apparel, Footwear, Electronics, Healthcare, and more, Increff's innovative approach promotes sustainable retailing, operational precision, and automated decision-making. With a talented team of over 250 employees and global offices in New York and India, Increff continues to drive growth and transformation in the retail industry.

Job Location - Bangalore

Role Overview:

Join our fast-growing SaaS team as a Digital Marketing Executive, driving lead generation and customer engagement through data-driven digital campaigns. The ideal candidate has 2 to 5 years of experience executing paid ads, email campaigns, and managing social presence for B2B software solutions.

Key Responsibilities:

• Launch, manage, and optimize LinkedIn Ads and Google Ads to drive quality leads and demo requests for our SaaS products.
• Develop and execute targeted email campaigns that nurture prospects, onboard new users, and promote product updates or events.
• Manage LinkedIn and Twitter accounts, ensure regular posting, create engaging content, and foster professional community interaction.
• Track analytics for all channels; report performance; recommend actionable improvements to maximize ROI.
• Collaborate with sales and product teams for timely alignment on campaign messaging and lead qualification.