Experience: 2+ Years
Company: Upskill Rocket
Location: BTM Layout, Bangalore
Employment Type: Full-Time
Working Days: Monday to Saturday
About Upskill Rocket
Upskill Rocket is a leading digital marketing training institute focused on building industry-ready professionals through practical learning, live projects, and mentorship-driven programs. We work closely with students, professionals, and businesses to help them grow in the digital ecosystem.
Job Overview
Upskill Rocket is looking for a skilled Digital Marketing Executive with 2+ years of experience to manage and execute lead generation, branding, and performance marketing campaigns for our training programs. The role requires strong hands-on expertise, analytical thinking, and the ability to drive measurable enrollments.
Key Responsibilities
- Plan, execute, and optimize lead generation campaigns on Google Ads & Meta Ads
- Manage Upskill Rocket's website traffic, landing pages, and conversions
- Handle SEO activities to improve organic visibility for course-related keywords
- Manage social media marketing (Instagram, Facebook, LinkedIn, YouTube)
- Create and execute campaigns for course launches, webinars, and new batches
- Track performance using Google Analytics, Search Console, and Ad Managers
- Generate daily, weekly, and monthly performance reports
- Coordinate with trainers, counselors, designers, and content teams
- Support WhatsApp automation, email marketing, and CRM-based follow-ups
- Stay updated with education marketing trends and platform algorithm changes
Required Skills & Qualifications
- Minimum 2 years of hands-on experience in Digital Marketing
- Strong expertise in:
- Google Ads (Search, Display, YouTube Lead Focused)
- Meta Ads (Lead Forms, Conversion Campaigns)
- SEO (On-page, Off-page, Local SEO)
- Experience with Google Analytics, Tag Manager, Search Console
- Knowledge of landing page optimization & CRO
- Experience working on education, coaching, or lead-based businesses
- Ability to manage multiple campaigns & deadlines
Preferred Skills (Good to Have)
- Experience with WordPress & landing page builders
- Knowledge of marketing automation tools (WhatsApp, email, CRM)
- Basic video marketing & reel optimization understanding
- Experience in student lead nurturing & funnel building
What Upskill Rocket Offers
- Work in a fast-growing EdTech environment
- Exposure to high-budget performance campaigns
- Learning from industry experts & trainers
- Clear growth path toward Performance Marketer / Marketing Manager roles
- Performance-based incentives & bonuses
