Job description:
Job Title:Digital Marketing Paid Ads Specialist
Company:Cloud Software Solution
Experience:0 to 3 Years
Salary :15,000 to 35,000 per month
Location:Onsite Bangalore (Work from Office Only)
Industry:IT Services Website & Mobile App Development, ERP & CRM Solutions
Job Overview:
We are looking for a highly skilled and performance-driven Digital Marketing
Executive with 03 years of experience in running ROI-focused campaigns on
Facebook, Instagram, Google Ads, and LinkedIn. The ideal candidate must have a
strong background in B2B lead generation for service-based IT offerings such as
Website & Mobile App Development, as well as ERP and CRM solutions.
Key Responsibilities
- Plan, manage, and optimize paid ad campaigns across:
- Facebook & Instagram (Meta Ads)
- Google Ads (Search, Display, Video, and Retargeting)
- LinkedIn Ads (Sponsored Content, Message Ads, and Lead Gen Forms)
- Generate high-quality B2B leads from industries including manufacturing, corporate, tech startups, and service-based businesses.
- Build ad strategies to promote website development, mobile app development, ERP implementation, and CRM solutions.
- Set up proper campaign tracking through UTM parameters, conversion goals, and remarketing pixels.
- Analyze campaign performance and improve CTR, CPL, and ROI through A/B testing and funnel optimization.
- Create campaign briefs and work with content/design teams to produce high-converting creatives and landing pages.
- Prepare weekly and monthly performance reports using tools like Google Analytics, Meta Events Manager, and LinkedIn Campaign Manager.
- Stay updated with ad platform changes, bidding strategies, and audience targeting techniques.
Required Skills
- Proven experience in running successful performance campaigns for IT services (especially web/app development, ERP & CRM services).
- Hands-on expertise with:
- Meta Business Suite (Facebook & Instagram)
- Google Ads (Search, Display, Performance Max, Video)
- LinkedIn Campaign Manager
- Strong understanding of B2B targeting, lead generation, remarketing, and conversion tracking.
- Familiarity with tools such as Google Analytics, Google Tag Manager, Looker Studio (formerly Data Studio), and Hotjar.
- Ability to work independently and meet lead targets with clear ROI reporting.
- Excellent analytical, reporting, and communication skills.
