Digital Marketing Executive

Key Responsibilities

• Understand client objectives, audience, and business goals.
• Research competitor landscape and market trends.
• Develop and present integrated media plans across Google Ads, Meta Ads, and SEO.
• Create robust performance strategies for Google Search, PMax, Shopping, Demand Gen, Remarketing, and Meta Ads campaigns.
• Develop on-page and off-page SEO strategies.
• Plan and execute organic social media strategies and content calendars.
• Act as the single point of contact for clients and translate client briefs into actionable plans.
• Host regular review calls, strategy meetings, and check-ins with clients.
• Analyze daily campaign data and metrics to guide internal teams.
• Prepare monthly reports with actionable recommendations.
• Support optimization strategies based on campaign performance insights.
• Liaise with internal teams (Google Ads, Meta, SEO, Creative, Content) to ensure quality execution.
• Stay updated with the latest trends in digital media and propose new growth ideas.