Roles and Responsibilities
Creative Development & Ideation
- Research and develop creative ideas for launch campaigns, IPs, influencer content, ad films, and social media.
- Stay on top of pop culture, evolving trends, brand campaigns, marketing innovations, and fashion content in India and globally.
- Translate trends into actionable content strategies for brands.
Client & Stakeholder Management
- Pitch creative ideas and manage client relationships effectively.
- Lead projects from ideation to execution while ensuring alignment with client expectations.
Content Production & Execution
- Manage the entire post-production team and oversee all content going live.
- Lead production and execution of projects across scales, from social media content to large-scale campaigns.
- Ensure campaigns are delivered within timelines and budgets.
- Maintain relationships with production vendors, external creative teams, and the freelance creative community.
Strategy & Planning
- Develop digital and content strategies for campaigns and brand communication.
- Plan end-to-end production and execution for 360-degree marketing campaigns.
Project Management
- Organize, coordinate, and deliver multiple projects under tight deadlines.
- Manage budgets effectively and optimize resource allocation.
