Digital Marketing Executive

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.

Company Website: https://imsplgroup.com/

LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/

Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA==

Facebook Page: https://www.facebook.com/profile.phpid=100064152248422&mibextid=ZbWKwL

Location: Ahmedabad, Gujarat - On Site.

Role: Digital Marketing executive

Brand Name: IMS nHance

Website: https://imsnhance.com/

Timing: Flexible (UK/APAC/USA)

IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company.

The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business.

• IMS People Possible, our flagship brand, provides Offshore Recruitment Services.

• IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services

• IMS Datawise specialises in Business Process Management Outsourcing Services

• IMS nHance provides Offshore Marketing Solutions.

• IMS Nucleii provides Offshore Managed IT Services

Key Responsibilities

1. Brand & Digital Presence

· Ensure consistent representation of the People Possible brand across all digital and physical touchpoints.

· Maintain brand guidelines and ensure cohesive communication across marketing, sales, and event initiatives.

· Support global branding campaigns and visual identity rollouts.

2. Website Management

· Manage and update website content to ensure accuracy, brand tone, and lead-generation alignment.

· Collaborate with the design and tech teams to enhance UX, mobile responsiveness, and SEO health.

· Conduct regular website audits and track key performance metrics (traffic, engagement, conversions).

3. SEO (Search Engine Optimization)

· Drive on-page, off-page, and technical SEO initiatives to improve organic visibility and keyword rankings.

· Conduct keyword research, competitor benchmarking, and optimize web and blog content for performance.

· Monitor and report SEO metrics using Google Analytics, Search Console, SEMrush.

· Recommend improvements based on data insights to increase organic leads and brand reach.

4. Email Marketing

· Plan and execute email campaigns for brand awareness, service promotion, and event communication.

· Segment audiences and personalize campaigns to improve engagement and conversions.

· Track campaign performance and recommend improvements for open and click-through rates.

5. Social Media & Digital Storytelling

· Manage People Possible's social media presence (LinkedIn).

· Create content aligned with brand tone like thought leadership posts, success stories, event highlights, and team features.

· Collaborate with internal stakeholders for campaign amplification and employer branding initiatives.

· Track engagement and analytics to continuously enhance digital storytelling.

6. Conferences & Events Branding

· Support brand visibility across industry events and conferences.

· Coordinate with vendors and design teams for booth branding, collaterals, giveaways, and presentations.

· Ensure all event assets align with brand guidelines and global positioning.

· Capture and repurpose event content for digital and social channels.

7. Lead Generation Support

· Collaborate with marketing and sales teams to align brand activities with lead generation goals.

· Optimize landing pages, CTAs, and email nurturing workflows to drive conversions.

· Track performance metrics for campaigns and recommend optimization strategies.

Key Skills & Competencies

· Strong knowledge of SEO tools (Google Analytics, Search Console, SEMrush).

· Hands-on experience with email tools (Zoho Campaigns).

· Understanding of B2B digital funnels and brand-led lead generation.

· Strong written and visual communication skills.

· Analytical mindset with data-driven decision-making.

· Experience managing cross-channel branding initiatives.