Performance Marketing Specialist

Company Description

Not Rocket Science simplifies everyday protein needs, making it convenient and easy to integrate into daily life, beyond gym routines. Our mission is to innovate and share practical solutions for everyday nutrition. We believe that getting your protein shouldn't be complicated—it truly is NOT ROCKET SCIENCE. Join us as we redefine how people think about and approach their nutritional goals.

Job Description

As a Performance Marketing Specialist, you will be instrumental in executing and optimizing our digital marketing campaigns across various platforms. You'll focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. The ideal candidate has a data-driven mindset, strong analytical skills, and experience in managing paid search and social media campaigns.

Key responsibilities:

Plan, execute and manage high-performance Meta (Facebook, Instagram) and Google Ads campaigns

Monitor and analyse key performance indicators (KPIs) to track campaign performance and identify areas for improvement

Develop and implement strategies to drive customer acquisition and retention

Conduct A/B experiments with clear success/failure metrics, keyword research, audience targeting and competitive analysis to optimize ad spend, improve campaign efficiency and maximize ROAS

Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, ROI tracking for all campaigns and provide actionable insights to stakeholders

Qualifications, Experience, And Skill Set:

2 years of hands-on experience in Meta Ads and Google Ads with a focus on achieving high ROAS

In-depth understanding of conversions, and how they affect the overall outcome of the platform

Extremely proactive, ownership-driven and a strong problem-solving mindset

Excellent analytical and reporting skills. Able to present and gain insights from data.

Committed to results and deliveries.

Self-motivated and willing to work in a startup environment